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May 15 to 17 2024
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Presented by

FCC, proud presenter of the SIAL Canada 2024 conferences

Presented by Farm Credit Canada – FCC, the SIAL Canada Conferences 2024 unveils a reinvented conference concept, promising an immersion into the latest trends and innovations in the agri-food sector. Our new format includes 10 thematic forums, each lasting 1 hour and 45 minutes, focused on central themes. The program will feature three 30-minute presentations in each session, alternating between keynote speeches and roundtable discussions to explore various subtopics related to the main theme of each session. This innovative approach aims to provide our participants with a rich and engaging experience, in tune with the current challenges of our industry.

Conference
15
May
10:30
-
12:30

Presented by

Creating Lasting Brand Value
  • Brand Valuation Opportunities Through Circular Economy and Packaging Optimization :

    Join our discussion led by Stéphane Crevier, VP of Brand Strategy and Growth at PIGEON, where two sustainability experts will share solutions for reconciling profitability and environmental responsibility.

    Geneviève Dionne from Éco Enterprises Québec (ÉEQ) will discuss how their support services and packaging diagnostic tools help companies implement eco-design and recyclability initiatives, especially as Extended Producer Responsibility (EPR) regulations come into effect in Quebec as of 2025.

    STILL GOOD, winner of a major award from the Federal Food Waste Reduction Challenge organized by Agriculture and Agri-Food Canada, will reveal how they transform food waste-related costs into revenue streams and value. Jonathan Rodrigue will share how the Quebec-based company “ecovalorizes” food by-products for a more circular economy through their proven model.

  • Del Monte – A campaign to generate value, even in a shopper marketing context. :

    Through a case study, PIGEON will share with you the Shopper Marketing strategy specifically designed to support the brand while promoting a new product. By making strategic use of new retailer marketing tools such as loyalty programs and “”pre-shop”” platforms, along with strategic partnerships with retailers, this multi-channel approach has increased visibility for Del Monte to optimize transactions.

    Join us for an exploration of this tactical campaign, where Stéphane will share the essence of strategic thinking while Jean-François delves into the creative approach that has brought this brand-centric strategy to life. Don’t miss this opportunity to discover how to maximize your marketing investments while navigating an ever-evolving promotional landscape.

  • Navigating Uncertainty: Marketing Leaders' Perspectives on Industry Challenges :

    Join us for a panel discussion moderated by Élyse Boulet, CEO and Partner at PIGEON, addressing the question: What are your challenges for generating more value for your brands by 2026?

    Consumer Packaged Goods (CPG) are currently facing the imperative to generate more sales and value in an ever-evolving landscape. Amid media fragmentation, budget constraints, constant fluctuations in consumer demand, and challenges such as food self-sufficiency and artificial intelligence, the market is characterized by significant complexity, but also promising opportunities.

    Join us for a panel featuring two renowned brand leaders from Canada and Quebec. Together, we will explore the strategies they deploy to thrive in an environment where the ability to reinvent regularly is essential for achieving optimal return on investment.

Stéphane Crevier
Geneviève Dionne
Jonathan Rodrigue, Still Good
Jean-François Béliveau, Pigeon
Elyse Boulet, Pigeon
Annik Labrosse, Groupe St Hubert
Renée-Maude Jalbert, Aliments Krispy Kernels
Conference
French
518ab
15
May
10:30
-
12:30
Food To Go
  • Understanding Canadians growing appetite for different meal options :

  • Between technological trends, strategies, and lessons learned for 2024 :

    Food retail and the restaurant industry must diversify their offerings. The trial of technologies progresses at the pace of needs and continues to evolve, even in the face of information that might suggest otherwise. Retail has maintained the same purpose since the beginning of time; only the method of achieving it has changed. Come join a discussion with Carl Boutet and Robert Dion, who will together address the acceptance of technologies and their implementation, both in front of and behind the counter.

  • Reinventing local food retail: Between tradition and technological innovation :

    Discover an alternative vision of local food commerce at our conference hosted by Carl Boutet, a retail expert. We will introduce a unique collaboration between Joseph Sabatier, the owner of Mamie Clafoutis, and Olivier, CEO of Leav. Together, they will discuss a hybrid model that combines the warm welcome typical of neighborhood bakeries with innovative technological solutions. This partnership aims to enhance the customer experience by offering authenticity, convenience, and 24/7 accessibility. They demonstrate that it is possible to integrate technology in a simple and effective way, allowing for experimentation without disrupting the overall business operation, thus balancing tradition and innovation.

Francis Parisien, NielsenIQ
Carl Boutet, Université de McGill
Olivier Roy, Leav
Robert Dion
Joseph Sabatier , Mamie Clafoutis
Conference
French
519ab
15
May
13:30
-
15:15
Innovation & Trends
  • (English) Overview of current major food trends in Canada :

    Join Jo-Ann as she highlights the Nourish 2024 Trend Report and showcases how some companies are leveraging these blue ocean opportunities.

  • (English) The future of food manufacturing, retailing, and foodservice :

    Join the Canadian Food Innovation Network for an inspiring discussion about the transformative innovations that will unlock new opportunities for the food sector in the near future. From automation and robotics to packaging and supply chain, this panel will introduce business leaders to new possibilities and underline why embracing change is the ideal way to grow their brands.

  • (French) Sustainability takes center stage: two inspiring business cases :

    Meet two daring and innovative Canadian food companies embracing sustainability challenges as tangible opportunities to bring their values to life in the most creative ways.

Isabelle Marquis
Linda Fox
Tyson MacInnis
Dana McCauley
Julie Daigle, Réseau Canadien d'Innovation en Alimentation
Conference
English
518ab
16
May
10:30
-
12:30

Presented by

Market opportunities
  • Challenges and opportunities: navigating global growth in the evolving agri-food industry :

    The world’s population is steadily increasing, placing new and increased demand on global food systems. As a result, Canadian agri-food businesses are seeing global demand for their products— presenting both opportunities and challenges.

    The opportunity to explore new export markets and grow Canada’s footprint globally is undeniable. However, so are the challenges on the road for Canadian agri-food businesses to get there, like logistics bottlenecks, transformation capacity, financing constraints, market knowledge and quick access to the necessary resources to scale.

    Join this thought-provoking session as Export Development Canada’s industry expert, Mr. Fazal, Regional Director – Agri-Food for Québec, discusses how Canadian business can navigate this changing landscape, seize global growth opportunities, and overcome challenges using strategic insights to unlock their global growth potential.”

  • Ethnic :

  • Bio :

Zeeshan Fazal, Export development Canada (EDC)
B.K. Sethi
Kim De Lallo
Conference
English
518 ab
16
May
10:30
-
12:30

Presented by

Thechnology
  • Agri-Food: Navigating the Future of Agriculture with Artificial Intelligence :

    Embark on a visionary journey with Dr. Sylvain Charlebois from the Agri-Food Analytics Lab at Dalhousie University as he delves into the transformative realm of artificial intelligence in the agri-food sector. Uncover the nuanced landscape of AI, exploring its beneficial impacts, potential drawbacks, and the vast array of remarkable opportunities it presents. Gain insight into how AI is reshaping every aspect of the food supply chain, from production and distribution to consumer engagement, offering a glimpse into a future where technology and agriculture converge to create a more sustainable and efficient food system.

  • Betting on Digital Transformation for Growth: The Winning Strategy of La Petite Bretonne :

    Maximizing your return and ensuring the profitability of your agribusiness is imperative, isn’t it? Digital transformation for your SME is no longer an option, but a necessity. But how to proceed? What pitfalls to avoid?

    We are delighted to welcome Audrey Laurin, Vice-President of Finance and Administration at La Petite Bretonne, an iconic figure in the industry for her delicious Viennese specialties. A Quebec pioneer in digitization, this SME embarked on the digital adventure 10 years ago and continues to modernize. With what results? One example: the mechanization of their madeleine production line in 2021 allowed them to quadruple their sales.

    Join our conference if:
    – You are ready to embark on or advance on the digital path.
    – You are looking for practical recommendations from a pioneering company in its market.
    – You are curious to know the real impacts and tangible benefits of digital transformation.

    To explore the successes of La Petite Bretonne and benefit from Audrey’s valuable advice, join us!

Sylvain Charlebois, Dalhousie University
Michael Chadwick, Fidélio
Audrey Laurin, La Petite Bretonne
Conference
French
519ab
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Conferences 2022

2024 Speakers

Annik Labrosse
VP marketing, innovation and strategy
Audrey Laurin
VP Finance and Administration
B.K. Sethi
President B.K. Sethi Marketing Ltd
 
Ethnic products expert
Barry Murchie
CEO
Christine Plante
Master of Ceremonies
Corinne Cluis
founder and distiller of Fove
Dana McCauley
CEO
Sylvain Charlebois
Professor / Senior Director
Edouard Verhaghe
Co-founder Le Sublime
Elyse Boulet
CEO
Francis Parisien
SVP sales SMB Canada
François Tremblay
Founder & President of Dirty Devil Vodka
Gail Gastelu
Owner/publisher of The Tea House Times, producer of Tea Course
 
Tea expert
Geneviève Deshautel
CEO
Geneviève Dionne
Director, Ecodesign and Circular economy
Isabelle Marquis
 
SIAL Innovation Canada's Jury President
Nutritionnist and Senior Food Strategist
Jamie Nelson
Chief Operating Officer
Jean-François Béliveau
360 Creative Director
Jo-Ann McArthur
CEO, Nourish Food Marketing
 
Food Marketing Expert
Jonathan Rodrigue
Co-founder and CEO
Joseph Sabatier
Founder
Julie Daigle
Regional Innovation Director (Quebec)
Kate Kendall
Kim De Lallo
Member Relations & Business Development Manager, COTA
 
Organic expert
Linda Fox
Regional Innovation Director (Ontario) - CFIN
 
Brand Marketing Expert
Louis Papineau
CEO, Papineau & Co
 
Packaging Expert
Maxime Coubès
Author, Graphic Designer, Bartender nominated for the "Lauriers" award
Michael Chadwick
ERP Expert
Michi Furuya Chang
Senior Vice President, Public Policy & Regulatory Affairs Food, Health & Consumer Products of Canada
 
Food Health Expert
Olivier Roy
Cofounder and CEO
Pier-Alexis Soulière
President, P-A Soulière Sélection Ltée
Renée-Maude Jalbert
VP
Shabnam Weber, THAC (Tea and Herbal Association of Canada)
President
Stéphane Crevier
Vice President, Brand Strategy and Growth, PIGEON
 
Brand Strategy Expert
Stewart Samuel
Director of Retail Futures
Tyson MacInnis
Innovation Regional Director, Atlantic Canada

Annik Labrosse

VP marketing, innovation and strategy

Strategist and marketing professional, Annik Labrosse has been working in the food industry for 20 years.  Her main focuses are innovation and branding, major keys in this industry where consumer needs are continuously evolving.  In food packaged good or in restaurant business, status quo is more than often synonym of decline.

Annik holds a Bachelor of Economics degree from Université du Québec à Montréal, as well as a Master of Business Administration from Université de Sherbrooke.  She is also member on the Board of Directors of the Conseil de la transformation alimentaire du Québec (CTAQ), of Cintech Agroalimentaire and of Éco Entreprise Québec.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Audrey Laurin

VP Finance and Administration

B.K. Sethi

President B.K. Sethi Marketing Ltd
 
Ethnic products expert

BK Sethi, President of BK Sethi Marketing Ltd. with over 35 years of experience in importing, distributing and marketing authentic ethnic food products from around the world, offers his experience as a consultant to many multinationals, trade consulates, exporters and merchants, providing planning, execution, channel selection and communication strategies in the growing Canadian ethnic market.

His practical, hands-on experience is key to short and long term business growth plans for progressive companies who want to enter and grow their business in the Canadian market, a gateway to North America.

 

Conferences and workshop
2024-05-16
-
10:30 12:30

Market opportunities

Conference
English
518 ab

Barry Murchie

CEO

Christine Plante

Master of Ceremonies

Christine Plante is the founder of the Gala des Lauriers de la Gastronomie Québécoise, a celebration that rewards talent in gastronomy from the land to the table. Trained in animation, communications and food studies, she considers gastronomy to be one of a societýs great cultural and identity assets, on a par with its music, language or cinema. Host, speaker, journalist and author of the book Street Cuisine, les meilleurs restos roulants de Montréal, Christine Plante is both witness to and ambassador for the effervescence that drives the food industry, and directs her passion to communicating it to the general public with enthusiasm!

Corinne Cluis

founder and distiller of Fove

Corinne Cluis is the founder and distiller of Fove, a young distillery specializing in the production of acerums (maple brandies) and rum. Fove’s driving force is to bring out the aromatic potential of the raw material and the fermentation process, using a systematic and experimental approach to create spirits with rich, authentic flavors.
With a doctorate in molecular biology, Corinne spent several years working in the yeast industry, developing new products for distilleries and deepening her knowledge of fermentation and aroma production in distilled spirits. Driven by her passion for research, Corinne founded Fove in 2021 to follow her desire to create spirits that are both convivial and refined, imbued with a unique signature reflecting Quebec’s culture and territory.

Dana McCauley

CEO

Dana McCauley is a value proposition driven innovator who has successfully launched numerous food products and programs in collaboration with national and international food companies and entrepreneurs.

Beyond her corporate experience in marketing, product development and creative services, Dana brings expertise in the nonprofit and academic arenas to her role. She was the founding Executive Director of Food Starter, a Toronto-based food business incubator and gas pedal, which received the Ontario Premier’s Award for Excellence in Agri-Food Innovation. As Director of New Venture Development at the University of Guelph, Dana has enabled agri-food innovators to turn their inventions into innovations that grow the economy and enhance Canada’s international reputation.

Dana has been a food media personality and keynote speaker. She is the chair of the SIAL Canada Innovation Awards jury. In 2017, Dana was recognized by WXN as one of Canada’s most powerful women in the category of Trailblazer and Trendsetter.

 

 

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

Sylvain Charlebois

Professor / Senior Director

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

 

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

Edouard Verhaghe

Co-founder Le Sublime

Le Sublime was founded in 2021 with the ambition of popularizing the traditional Caribbean drink in Quebec and Canada. Established in Montreal, we create original, artisanal recipes to make it easy for people to make their own rhum arrangé at home.
Our playful concept in the form of DIY kits makes rhum arrangé accessible to all in 3 simple steps:
1. Choose your recipe
2. Add your drink and leave to infuse for at least a month.
3. Enjoy!

Elyse Boulet

CEO

Elyse Boulet is the dynamic force behind PIGEON, an award-winning agency renowned for its prowess in branding, packaging, and communication.

A forward-thinking leader, Elyse is known for her honest and collaborative approach which unites her team to create brand value with every engagement, enabling people to buy, love, and recommend brands. With truth as her rocket fuel, she orchestrates strategies, designs, and integrated marketing efforts aimed at delivering tangible ROI for clients. She is an out of the box thinker with an energetic and entrepreneurial spirit that is highly contagious. Her portfolio boasts an impressive array of projects for esteemed brands such as IKEA, Metro, Hershey, Cara, Danone, Coca-Cola, and L’Oréal, among others. Her contributions to brand strategies, design solutions, and integrated campaigns span local, national, and international markets.

In the past two years, she has been named in the IERA Women Top 10 Inspiring Women Leaders, is an RBC Canadian Women Entrepreneur nominee, and included in the Honored Listee of Marquis Who’s Who. She oversees a team of fearless brand design and communication specialists in Toronto and Montreal.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Francis Parisien

SVP sales SMB Canada

Francis has been working in Nielsen’s Montreal office for over 15 years and has been Vice President, Eastern Canada for the past 2 years, responsible for the retailer and manufacturer relations teams in Eastern Canada. He is also involved in many initiatives, looking for new ways to collaborate with different partners. Curious by nature, his colleagues and clients appreciate his extensive knowledge of consumer and retail trends, both locally and internationally.

François Tremblay

Founder & President of Dirty Devil Vodka

Gail Gastelu

Owner/publisher of The Tea House Times, producer of Tea Course
 
Tea expert

Geneviève Deshautel

CEO

General Manager, corporate director, speaker and author, Geneviève Desautels, CHRP, Distinction Fellow, ASC-C.Dir. MCC, MBA has been General Manager of Éduc’alcool since January 1, 2022.
Previously, Geneviève worked for 16 years in human resources in SMEs and large private and public companies. In 2010, she began her professional practice focusing on the development of authentic and conscious leadership skills and abilities.

Geneviève Dionne

Director, Ecodesign and Circular economy

Geneviève Dionne has been a member of Éco Entreprises Québec’s (ÉEQ) team since 2010 and is the architect behind the packaging eco-design and circular economy team. Over the years, her expertise has served as part of several initiatives, such as Packaging ecodesign services program, an Ecodesgin Web portal a website with a host of tools and resources for companies seeking to integrate packaging eco-design into their business practices, as well as bold projects, such as Unwrapping, the documentary and co-authoring a book titled Do we need another package? Ms. Dionne also has regular invitations as a guest speaker to share her insights on packaging eco-design, recyclability, and the transformation of business practices. She also has a graduate diploma specializing in Management and Sustainable Development from HEC Montréal and is a visiting professor at the University of Montréal’s School of Industrial Design.

Isabelle Marquis

 
SIAL Innovation Canada's Jury President
Nutritionnist and Senior Food Strategist

Professionnelle de la nutrition, du marketing alimentaire et de la communication cumulant plus de 20 ans d’expérience, Isabelle Marquis possède un savoir-faire multidisciplinaire unique acquis à la fois en agence-conseil et en entreprise de transformation alimentaire. Reconnue pour sa grande rigueur, sa passion contagieuse ou encore sa créativité stratégique, Isabelle est aussi une communicatrice hors pair qui sait inspirer autant que mobiliser.

En tant que directrice marketing, Grande distribution et HRI au sein du Groupe Première Moisson Inc., elle fut responsable de nombreux projets d’innovation et de lancements de produits, en plus de contribuer activement au développement des affaires sur les marchés canadien et américain. Aujourd’hui à son compte, madame Marquis accompagne des entreprises de toutes tailles du secteur alimentaire québécois et canadien en stratégie de communication, de marketing et d’innovation. Ambassadrice Innovation pour SIAL Canada depuis 2018, elle collabore également auprès de magazines spécialisés et à l’émission L’épicerie sur Ici Radio-Canada Télé.

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

Jamie Nelson

Chief Operating Officer

With decades of grocery retail experience, Jamie Nelson is a key member of the executive leadership team of the Pattison Food Group. Jamie began his career in the grocery business as a retail clerk in Mission, B.C., in 1980, and steadily rose through various levels of management at Save-On-Foods before joining the company’s leadership team in 2012. Today, as Chief Operating Officer of the Pattison Food Group, Jamie holds overall management accountability and strategic direction for the operations of all Pattison Food Group banners – including Save-On-Foods, the group’s largest company.

A widely respected leader throughout the grocery industry, Jamie was named the recipient of the 2023 Golden Pencil Award – the highest distinction in Canada’s grocery industry – for his lifetime contributions to the industry he considers himself fortunate to be part of. Jamie’s passion and expertise in the grocery industry has parlayed into active participation on industry boards, including that of the Canadian Federation of Independent Grocers, for which he is chair.

Jean-François Béliveau

360 Creative Director

Jean-François Béliveau is a seasoned creative director with over twenty years of experience in advertising, branding, and graphic design. His expertise spans the promotion of brands in various sectors, including agri-food, restaurants, entertainment, tourism, and culture.

Whether it’s in structuring and implementing brand ecosystems for renowned companies such as Gogo Quinoa, Van Houtte, La Parisienne, 3 Brasseurs, Éducaloi and Montreal Airports or in-store communication for reputable retailers and consumer brands such as Metro, Super C and Food Basics Jean-François has an intrinsic understanding of the critical moment of truth.

His impressive portfolio includes significant contributions to the identity and recognition of numerous local and international brands, including CF Montreal, IKEA, Del Monte, Nutrinor, Biscuits Leclerc, Lactantia, Astro, Cirque du Soleil, Almond Fresh, SoNice, Boston Pizza, Hershey’s, Maple Leaf, Air Transat and Mont-Tremblant. Jean-François brings valuable creative and strategic vision to his role as creative director at PIGEON, where he shapes innovative and impactful advertising campaigns.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Jo-Ann McArthur

CEO, Nourish Food Marketing
 
Food Marketing Expert

Jo-Ann has spent her career building consumer and retail brands at Molson, Procter and Gamble, Unilever and Cadillac Fairview.

As Division President of Molson Coors and a member of its North American Management Board, Jo-Ann led the charge to sell more beer more profitably.
As founding partner and president of Nourish Food Marketing, Jo-Ann now builds powerful food and beverage brands in Canada, the United States and Europe, developing marketing strategies that help move products from the shelf to the consumer’s shopping cart, to their plate and to their heart.

She has worked with entrepreneurs to launch award-winning products and with municipal, provincial and federal agencies to create programs that support the Canadian food industry. She has also been an instructor at the Schulich Executive School of Business, FoodStarter (a food incubator), and the Sponsorship Marketing Council of Canada and the Association of Canadian Advertisers.

Jo-Ann is the Founding Chair of the Sponsorship Marketing Council of Canada, Past President of the Empire Club of Canada, where she has hosted leaders from around the world, and Past President of ABC Life Literacy Canada. She also serves on the Board of Directors of the Ontario Chapter of the Dames d’Escoffier.

Jonathan Rodrigue

Co-founder and CEO

Jonathan Rodrigue is the co-founder and CEO of Still Good, a proudly carbon-negative circular economy company whose mission is to repurpose ingredients, primarily grains, to reduce food waste. Jonathan has extensive experience in implementing innovative programs for sustainable food and responsible sourcing in partnership with major corporations, retailers and social enterprises.

He has 15 years’ experience in business development, combined with knowledge of the environmental impact of food waste. His expertise in the field has led him to envision a new model for the agri-food industry where the circular economy and responsible consumption are prioritized. He has developed an “eco-valuation model”, “eco-” for ecological, but also for economic, since by working with companies, Still Good succeeds in turning what used to be a cost into a revenue stream.

In addition to piloting the Still Good company since 2017, his circular economy innovations have won multiple accolades including various Dux Manger Mieux awards, the CTAQ Ecofriendly Innovation award in 2022 and 2023, the CTAQ Food Innovation award in 2023,  Arista award in the category Québec’s young leader : Social Responsability category in 2023, the ESTim 2023 award in the manufacturing company category. In 2024, his company won one of two grand prizes in Agriculture and Agri-Food Canada’s Food Waste Challenge in the business model category, in front of over 300 companies, following a three-year selection process.

Jonathan has been a guest speaker and panelist on food waste reduction and sustainability initiatives on numerous occasions and received PMI Montreal’s Elixir Award as project manager of a national retail food waste reduction initiative. He has served on numerous advisory committees discussing waste reduction solutions, as well as on the boards of non-profit and social enterprises.

Today, he aspires to integrate his new business models into the food industry so that the circular economy, local and responsible consumption become essential practices worldwide.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Joseph Sabatier

Founder

Joseph Sabatier is a born entrepreneur and co-founder of the Mamie Clafoutis bakeries, specializing in artisanal everyday agri-food products. After completing his training, he honed his skills in various French companies and sought the expertise of the best to enhance his experience. At 21, he had the opportunity to become a bakery trainer and discovered the joy of sharing his craft and passion.

Joseph moved to Montreal at the age of 22 to experience the delights of Quebec. He had the chance to invest in a delicatessen, but although the business did not last, he learned valuable lessons from it.

Thus, at the age of 26, he founded the first entity of the Mamie Clafoutis group. The venture was a success, and he and his team then worked on launching a franchise in 2014, which enabled the company’s development. Joseph is an active member of the Montreal bakery scene and has been involved in creating training programs at the provincial level. He was instrumental in establishing an association of Quebec artisan bakers. A father of four boys, healthy eating is important to him, so he decided to collaborate with La Milanaise mill to create an organic flour blend that aligns with his values.

Passionate about innovation and aware of the post-pandemic reality, he and his partner decided to rethink artisanal bakery as a business equipped with technology that would offer faster and more tailored service. A significant new challenge for the retail food industry.

Julie Daigle

Regional Innovation Director (Quebec)

Julie Daigle supports the Canadian food and beverage sector to help them develop their businesses and bring new and innovative food products and technologies to market. She has spent years providing She has spent years providing mentoring and marketing services to startups and SMEs in the food sector, helping these fast-growing companies expand into new markets. She also gained extensive experience in the seafood sector during her time in Mexico and with Les Pêcheries Marinard, where she oversaw international market development for their biotech by-products.

Julie holds a Bachelor’s degree in Marine Biology from the University of Victoria and a Master’s degree in Fisheries Management and Marketing from the Université du Québec à Rimouski. Her more than 23 years of experience include positions as Executive Director of Créneau d’excellence Aliments Santé – a food and nutrition industry cluster focused on innovation – and MYCÉLIUMaQuebec City-based food gas pedal and incubator. Julie is passionate about innovation and co-creation in food and beverage, nutrition and functional foods, and helps members access food industry financing and marketing strategy resources.

Julie is fluent in French, English and Spanish, and is an excellent resource for members who wish to work with a Regional Innovation Manager ( RCIA ) and food industry expert who can converse with them in any of these languages.

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

Kate Kendall

Kim De Lallo

Member Relations & Business Development Manager, COTA
 
Organic expert

With over 20 years in the organic food sector, Kim brings a wealth of supply chain and non-profit experience to the role of Member Relations & Business Development Manager at the Canada Organic Trade Association (COTA). Honoured with the 2016 Canadian Health Food Association Organics Achievement Award, Kim continues to diligently strive to bring value to the organic sector. Kim serves COTA members through an array of benefits programs and funding opportunities which assist members in strengthening their organic businesses.

COTA is the national membership-based association for organic agriculture and products in Canada. Members include growers, processors, handlers, certifiers, provincial organic associations, distributors, importers, exporters, manufacturers, brokers and brand management companies, consultants, retailers, and all points along the organic value chain.

 

The COTA mission is to promote and protect the organic sector and encourage the universal adoption of organic. To achieve this mission, COTA works on regulatory affairs, government relations, trading relationships, market research, market access, organic integrity, and builds public trust in organic through a variety of consumer-facing programs. Through industry task forces, webinars, or buyer missions, COTA assists businesses, whether in start-up phase or established players, to navigate the organic marketplace to discover ways to optimize their organic business portfolios.

 

 

Conferences and workshop
2024-05-16
-
10:30 12:30

Market opportunities

Conference
English
518 ab

Linda Fox

Regional Innovation Director (Ontario) - CFIN
 
Brand Marketing Expert

Linda Fox is a food industry branding, marketing and commercialization specialist, able to help strengthen Canada’s position as an international powerhouse in food innovation.During her 25-year career in the food industry, Linda has worked with major FMCG and OTC brands, where she has been responsible for branding and marketing. where she has taken innovative concepts through to commercialization and launch in major food retail outlets across Canada. She knows how to make a food label stand out on the shelf, set marketing objectives and design a product launch plan and strategic go-to-market framework that drive sales growth and profitability.

Linda uses her keen curiosity and brand marketing experience to understand and capitalize on the ever-changing dynamics of the consumer journey. Her ability to marry vision and experience is particularly valuable in today’s dynamic business climate. Her focus is on aligning brand strategy with consumer needs, and Linda knows how to bring the product to a successful launch through close collaboration. Linda enthusiastically follows the latest consumer, food, beverage and technology trends to provide RCIA members with the information and advice they need to successfully bring their innovative food or beverage product to market.

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

Louis Papineau

CEO, Papineau & Co
 
Packaging Expert

Holder of a bachelor’s degree in industrial design with more than 30 years of experience in R&D, packaging engineering and marketing of food products, Mr. Papineau has a unique professional background recognized throughout Quebec. During his career, Mr. Papineau participated in and supported numerous companies such as Danone, Saputo, Coca-Cola as well as several hundred SMEs in Quebec. Several of its projects aimed to improve, develop and market new or existing products, optimize conditioning and packaging processes and techniques, without forgetting, of course, sustainability . Mr. Papineau is recognized for his great leadership, creativity and keen business acumen. He is also recognized by all his collaborators and colleagues for his great rigor, his passion for his work and finally for his human values.

Maxime Coubès

Author, Graphic Designer, Bartender nominated for the "Lauriers" award

Max Coubès is a well-known and influential figure in the world of mixology in Quebec.

Originally from the south of France, he grew up with the idea that the apéro was a sacred moment, a simple excuse to get together and discuss life over a drink. When he fell in love with Quebec and the world of cocktails, he realized that sophistication wasn’t always the key, but rather authentic flavors and the pleasure of drinking better.

Max is passionate about art, design and creating meaningful experiences around beverages. He has made significant contributions to the industry, whether through his own establishment, books, collaborations with distilleries, or communications and events agencies.

His expertise extends to the design of visual and taste experiences, making the aperitif a vehicle for performance and image. Since 2022, Max has also been the brand ambassador for the Ubald distillery, defending authentic artisanaldistilleries and their philosophy at every opportunity.

Michael Chadwick

ERP Expert

Michi Furuya Chang

Senior Vice President, Public Policy & Regulatory Affairs Food, Health & Consumer Products of Canada
 
Food Health Expert

Michi Furuya Chang is Senior Vice President, Public Policy & Regulatory Affairs at Food, Health & Consumer Products of Canada (FHCP). In this role Michi works with FHCP’s manufacturing member organizations to bring industry’s voice, expertise and insights in providing evidence and science-based solutions to government’s food, health and consumer products public policy and regulatory initiatives.
Michi brings a unique and multi-sectoral perspective to all regulatory and policy development work. Prior to joining FHCP in 2016, Michi spent a combined 25 years working in public health, Sobeys Incorporated, and 15 years with Kraft Heinz. Michi currently sits on the government’s Agile Regulations Roundtable (ARRT) and is a previous member of the Board of Directors of the Canadian Foundation for Dietetic Research (CFDR) and CFDR’s Scientific Review Committee. As a Registered Dietitian she always ensures keeping the needs of the consumer at the forefront, and by having first-hand experience in the public and private sectors, she is able to help identify optimal solutions that meet the needs of all stakeholders. Michi obtained both her Bachelor of Science in Nutrition and Master of Health Science in Public Health degrees from the University of Toronto. She is a Registered Dietitian and a member of the College of Dietitians of Ontario and Dietitians of Canada.

Olivier Roy

Cofounder and CEO

From the age of 16, Olivier Roy launched himself into the world of video production, embarking on an early career marked by a variety of collaborations, notably with municipal candidates, communications agencies, municipalities, as well as provincial and federal government entities, establishing his footprint in Canada, Cameroon, Nicaragua and Haiti.

His career path then led him to explore the field of marketing and video production with a Montreal-based technology company, awakening in him a deep fascination for technological innovations. In 2019, faced with the inefficiency of payment systems in bars, Olivier, with the help of his childhood friends, set out to design an innovative solution.

The emergence of COVID-19 in March 2020 forced the start-up to rethink the traditional approach to the restaurant sector. After months of intensive technological development and redevelopment, the team inaugurated Leav, a pop-up store at Montreal’s Eaton Centre, distinguishing itself as Canada’s first completely cashier-free establishment. This initiative marks the beginning of an ambitious quest to revolutionize retail with a completely mobile and unobstructed experience, a testament to the ingenuity and perseverance of Olivier and his team.

Pier-Alexis Soulière

President, P-A Soulière Sélection Ltée

Pier-Alexis has spent the last fifteen years of his career communicating his love of wine. From London to New York to Sydney, he has experienced the joys and intensity of working for Michelin-starred establishments such as Dinner by Heston Blumenthal , The Modern and Manresa Restaurant.

In 2014, he won first place at the Concours International des Jeunes Sommeliers held in Copenhagen.

A top-level competition in which participants from fifteen different countries had to demonstrate their sommelier skills and know-how. In 2016, he became one of the few people to achieve the title of Master Sommelier before the age of 30. A title held by 249 people worldwide, including 5 individuals in Canada and just 2 in Quebec. Obtaining the title of Master Sommelier is one of the most difficult and respected certifications in the wine world. To obtain this title, candidates must demonstrate expertise in blind tasting, wine and beverage service, as well as the most in-depth knowledge of the world of wine.

In 2017, Pier-Alexis was named Best Sommelier of Quebec by the Canadian Association of Professional Sommeliers, in addition to being crowned Best Sommelier of the Americas by the Association de la Sommellerie Internationale in May 2018. In 2019, he represented the Americas at the Best Sommelier of the World competition held in Belgium, making it into the world’s top 10, among representatives from over 60 countries.

Since 2018, Pier-Alexis has been President of P-A Soulière Sélection Ltée, offering services including restaurant and hotel consulting, event organization and tasting, wine cellar management as well as training & education. He also produces and distributes maple syrup around the world.

Renée-Maude Jalbert

VP

Renée-Maude Jalbert is Vice-President of Marketing at Krispy Kernels, a Canadian company that processes and distributes savoury snacks. Before joining Krispy Kernels in 2002, Renée-Maude worked in the wines and spirits marketing field at Maxxium House, an establishment that represents a portfolio of iconic brands, such as Robert Mondavi, Masi, Absolut Vodka, Rémy Martin and Jim Beam.

Renée-Maude Jalbert possesses a leading edge expertise in the food marketing sector. During her career, she has implemented numerous marketing campaigns aimed at establishing brand influence and dominance for Yum Yum and Krispy Kernels.

Renée-Maude combines a strong creative acumen with an in-depth knowledge of everyday consumer products marketing and sales. She has actively participated in the development of several product innovations, including Viva vegetable chips in 2004 and, most recently, St-Hubert BBQ flavoured potato chips.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Shabnam Weber, THAC (Tea and Herbal Association of Canada)

President

Shabnam Weber – the president of The Tea and Herbal Association of Canada – is a leading authority and industry voice on all things tea in Canada. The association, which represents members from bush to cup, provides proactive leadership in the areas of advocacy, generic promotion, education and information in order to ensure the long-term viability of the tea industry. It also serves as a source of information and research about tea, and it offers a Tea Sommelier Certification program which can be taken anywhere in the world.

Stéphane Crevier

Vice President, Brand Strategy and Growth, PIGEON
 
Brand Strategy Expert

Stéphane has helped organizations create powerful branding and meaningful communication campaigns rooted in an in-depth understanding of consumers, markets and cultural truths for 30 years.

He’s held marketing management positions at both client and agency level, leading brand strategy and positioning for a wide range of companies, from start-ups to to national market leaders throughout the Canada and US.

For Stéphane, a deep understanding of the consumer behavior, the product category and retail environment is critical. Creative and visionary, he’s contributed to the success of brands such as, CF Montréal, Nortera (Arctic Gardens, Del Monte), Nutrinor, St-Hubert Retail, Royale, Cavendish Farms, Danone, Vintners Quality Alliance of Ontario (VQA), Unibroue (Sleeman), Lavo, Dainty, Abbott Nutrition, Fontaine Family, Perdue Farms and I.D. Foods, to name a few.

Stéphane’s analytical mind and intellectual curiosity, coupled with decades of experience in marketing communication and branding, make him a dedicated brand specialist and true strategic partner.

 

 

Stewart Samuel

Director of Retail Futures

Stewart is a recognised thought leader in the retail industry, with a comprehensive understanding of retailer strategies, format evolution, digital transformation, and cutting-edge innovation. His insights have helped numerous companies stay ahead of the curve in this ever-changing landscape.

As part of IGD Consulting, he collaborates with international business leaders on strategic projects that drive growth and profitability. Stewart’s expertise has garnered attention both domestically and internationally, leading to frequent speaking engagements. He is also a regular commentator in the media, sharing his perspective on current trends and developments in the retail industry.

Tyson MacInnis

Innovation Regional Director, Atlantic Canada

Tyson MacInnisTyson MacInnis is a Prince Edward Island-based consulting firm specializing in mentoring food and beverage innovators in creating a business model, target markets and how to successfully expand their entrepreneurial ventures.

Tyson holds an MBA from Dalhousie University, with a specialization in international business and a minor in finance and marketing. He has over 20 years’ experience in helping food innovators grow. He was Director of Business Development at the Food Island Partnership. In this role, he identified opportunities to improve supports such as seed funding and, through a collaborative approach, led the development of a food start-up competition, a mentoring program for food gas pedals and a food scale-up facility, and organized the first Food Automation Atlantic event.

Tyson draws on his experience as a food marketer, small business founder and economic development consultant to meet the needs of Canada’s innovative food and beverage industry. He enjoys helping innovative new food and beverage companies get the advice, connections and financing they need to thrive.

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

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