emplacementPalais des Congrès, MONTREAL
calendrier
April 29th – May 1st, 2026

A Bold Stage for Entrepreneurs

On Thursday, April 30, 2026, the 7th edition of the Startup Pitch Competition will take place on the Food & Bev Connect stage at SIAL Canada in Montréal. This flagship event will spotlight 15 promising entrepreneurs from the Startup Village, ready to accelerate their growth.

Focused on innovation, sustainability, and food safety, the competition is designed to identify and reward products and technologies with strong potential for scalable growth and market expansion across North America.

The competition will unfold across three distinct categories, each featuring 5 entrepreneurs, with 1 winner per category:

  • Start-up Tech – technological innovations transforming the agri-food industry
  • Start-up Seed CPG (0–3 years) – early-stage consumer packaged goods startups
  • Start-up Scale CPG (4–6 years) – growth-stage companies ready to expand across the North American market

Each participant will have 2 minutes and 30 seconds to pitch their vision to a jury of industry experts, followed by a Q&A session.

More than a competition, the Startup Pitch Competition is a strategic platform connecting entrepreneurs with buyers, investors, and key decision-makers from across the agri-food ecosystem.

Join us on April 30, 2026, to discover the next generation of innovators shaping the future of food.

Pitch Competition Jury 2026

CGP President
Carl Boutet
Business strategist and executive advisor, Bensadoun School of Retail Management
CGP Judge
Jake Karls
Co-founder & Rainmaker, Mid-day Squares
CGP Judge
Jean-François Béliveau
360 Creative Director
CGP Judge
Cédric Bélanger
Associate Director - Small & Medium Business Canada 
FoodTech President
Julie Daigle
Regional Innovation Director (Quebec)
FoodTech Judge
Richard Chénier
CEO
FoodTech Judge
Jean-Philippe Jacques
CEO
FoodTech Judge
Benjamin Lesage
Quebec Plateform Manager

Carl Boutet

Business strategist and executive advisor, Bensadoun School of Retail Management

Carl is a Montreal-based business strategist, digital marketer and executive advisor with over 25 years of hands-on operational, marketing and retail executive experience. He has worked across a full array of business environments from the very large, such as 10 years with Costco Wholesale to working as commercial applications lead for a global B2B security technology company. In both, managing product portfolios and emerging go-to-market strategies.

As the founder of StudioRx, he advises executives, B2C/B2B solution providers and all types of ecosystem partners on how to tailor their solutions according to customers’ evolving needs and build effective commercial strategies to meet them.

He holds an MBA from Queen’s University as well as professional certificates from Stanford, Harvard and MIT.

He advises several technology startups, industry associations and innovation labs.

He is the principal advisor for the McGill University Retail Innovation Lab in Montreal, Canada. He is also, course instructor at McGill Masters in Retail Innovation (emerging technologies and new business models) and adjunct digital marketing faculty at Asian Institute of Technology MBA School of Management.

Carl is recognized by Rethink Retail among the world’s most influential thought leaders and has keynoted, chaired and/or moderated the largest retail conferences around the world. He remains a regular media contributor with global news networks.

In 2021 he published his first book; The Great Acceleration – on how the Covid-19 pandemic rapidly propelled digital transformations and the business strategies to address the challenges that followed.

Jake Karls

Co-founder & Rainmaker, Mid-day Squares

Jake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS.
He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the better-for-you chocolate snacking brand that turned a kitchen-table dream into a North American household name. Mid-Day Squares is leading the disruption of the chocolate industry.
Jake is recognized as a rising star in the business world. He’s currently a finalist for EY’s Entrepreneur of the Year awards, lead the category for Forbes’ 30 Under 30 list for (Food and Beverage), and is featured as a regular contributor to media outlets across North America.

Jean-François Béliveau

360 Creative Director

Jean-François Béliveau is a seasoned creative director with over twenty years of experience in advertising, branding, and graphic design. His expertise spans the promotion of brands in various sectors, including agri-food, restaurants, entertainment, tourism, and culture.

Whether it’s in structuring and implementing brand ecosystems for renowned companies such as Gogo Quinoa, Van Houtte, La Parisienne, 3 Brasseurs, Éducaloi and Montreal Airports or in-store communication for reputable retailers and consumer brands such as Metro, Super C and Food Basics Jean-François has an intrinsic understanding of the critical moment of truth.

His impressive portfolio includes significant contributions to the identity and recognition of numerous local and international brands, including CF Montreal, IKEA, Del Monte, Nutrinor, Biscuits Leclerc, Lactantia, Astro, Cirque du Soleil, Almond Fresh, SoNice, Boston Pizza, Hershey’s, Maple Leaf, Air Transat and Mont-Tremblant. Jean-François brings valuable creative and strategic vision to his role as creative director at PIGEON, where he shapes innovative and impactful advertising campaigns.

Conferences and workshop
2024-05-15
-
10:30 12:30

Creating Lasting Brand Value

Conference
French
518ab

Cédric Bélanger

Associate Director - Small & Medium Business Canada 

Julie Daigle

Regional Innovation Director (Quebec)

Julie Daigle supports the Canadian food and beverage sector to help them develop their businesses and bring new and innovative food products and technologies to market. She has spent years providing She has spent years providing mentoring and marketing services to startups and SMEs in the food sector, helping these fast-growing companies expand into new markets. She also gained extensive experience in the seafood sector during her time in Mexico and with Les Pêcheries Marinard, where she oversaw international market development for their biotech by-products.

Julie holds a Bachelor’s degree in Marine Biology from the University of Victoria and a Master’s degree in Fisheries Management and Marketing from the Université du Québec à Rimouski. Her more than 23 years of experience include positions as Executive Director of Créneau d’excellence Aliments Santé – a food and nutrition industry cluster focused on innovation – and MYCÉLIUMaQuebec City-based food gas pedal and incubator. Julie is passionate about innovation and co-creation in food and beverage, nutrition and functional foods, and helps members access food industry financing and marketing strategy resources.

Julie is fluent in French, English and Spanish, and is an excellent resource for members who wish to work with a Regional Innovation Manager ( RCIA ) and food industry expert who can converse with them in any of these languages.

Conferences and workshop
2024-05-15
-
13:30 15:15

Innovation & Trends

Conference
English
518ab

Richard Chénier

CEO

Jean-Philippe Jacques

CEO

Benjamin Lesage

Quebec Plateform Manager

Partners of the 2026 Edition

Success Stories

The inspiring stories of the Pitch winners

Discover in detail the testimonials of the past Pitch Competition winners and how SIAL has been a unique adventure!

Press Release 2025

Press Release 2024

Press Release 2023

Contact us

Maëlle Rey-Maréchal
Marketing and Special Operations Manager
Nicolas Garo
Senior Advisor, Exhibition and Sponsorship