emplacementEnercare Centre, TORONTO
Du 9 au 11 mai 2023

Pitch Competition

Start-ups have their say
Are you an ambitious entrepreneur looking to take your growing business to the next level? Do you need capital or industry expertise to help you grow?
SIAL Canada challenges food startups to a competition to present their concept:“You have 3 minutes to seduce the jury”
Have a chance to win many prizes in the 2 categories : Food Product or Beverage & Packaging, Technology or Service
Deadline to register: April 6th, 2023

Enter the competition

Terms of participation
  • Exhibit at SIAL Canada 2023 in the Start-Up Village – click here to exhibit
  • Propose a food or beverage product OR a new technology or service related to the food industry
  • Be in business for less than 5 years
  • Food industries: from $50,000 to $1,000,000 CAD in revenue
  • Technology and service companies: no revenue requirement
  • Ability to pitch in English only

Deadline to register: April 6th, 2023

The winners of the 2022 edition

On the second day of the show at 10:00 a.m., the highly anticipated Pitch Competition took place, featuring more than 15 participants from the Start-Up Village sponsored by the City of Montreal.

BY2048 | 1st prize Food or Beverage category

BY2048 not only offers exceptional and unique plant-based seafood products that follow current trends in food, health and clean labeling, but also takes a unique and clear vision, based on scientific research, to save the oceans by 2048.
The sustainability impact that by 2048 products offer is extremely impressive. The marketing planning and environmental commitment has been demonstrated by donating 5% of profits to charity to free the oceans of plastic.
In addition, the company’s long-term planning to cover all areas of business as well as the tangible environmental impact demonstrated the enormous potential for growth. “The icing on the cake was the exceptional flavor and texture of the plant-based smoked salmon.

Prévu 3D | 1st prize Technology and Service category

Prevu3D is a state-of-the-art software that has a positive and crucial impact on the efficiency and productivity of food or beverage processing. The software is capable of providing a 3D replica of a food or beverage manufacturing facility, an impressive tool for facility design, process flow, production area allocation, bottleneck identification, etc.
In addition, the product is user-friendly and relatively affordable considering the software market and the resulting time savings. The product meets current food processing and engineering requirements for continuous improvement of operations and facility design.


Pitch Competition 2023 Prizes

orFood or Beverage category – First Prize: A $10,000 grant in products or services was offered by Nielsen, and a 100sq.ft. barestand booth for SIAL Toronto 2023.


argentFood or Beverage category – Second Prize: 20 hours consultation were offered by Niagara College and a 50 sq.ft. barestand booth for SIAL Toronto 2023.


bronzePackaging, Technology or Service category – First Prize: 50% discount on 1 unit stage Business Strategy Internship was offered by Mitacs, 20h consultation offered by Niagara College and a 100 sq.ft. barestand booth for SIAL Toronto 2023.


durablePackaging, Technology or Service category – Second Prize: 20h consultation offered by Niagara College and a 50sq.ft. barestand booth for SIAL Montreal 2024

2023 Jury

Dr. Ana Cristina Vega Lugo
Scientific Manager, PhD
Dr. Angela Tellez-Lance
Senior Food Safety and Risk Analysis Expert, PhD
Nicholas Gibson Lockhart
Client Manager Sales, SMB Canada
Iman Yahyaie
Team Lead of account managers; director of the Ag-tech strategic sector
Michael Wolfson
Food and Beverage Sector Specialist
Sheri Evans
Local Development Manager, Ontario Field Merchandising
Lachlan Whatley
Managing Director
Andrea Ramlogan
VP, Business Development
Legge Graham
Senior Relationship Manager

2023 Partners

Contact us

Mélissa Charbonneau
Business Development Sales Manager