emplacementPalais des Congrès, MONTREAL
May 15 to 17 2024

Pitch Competition

Start-ups have their say
Are you an ambitious entrepreneur looking to take your growing business to the next level? Do you need capital or industry expertise to help you grow?
SIAL Canada challenges food startups to a competition to present their concept:“You have 3 minutes to seduce the jury”
Have a chance to win many prizes in the 2 categories : Food Product or Beverage & Packaging, Technology or Service

The winners of the 2023 edition

On the second day of the show at 10:45 a.m., the highly anticipated Pitch Competition took place, featuring more than 15 participants from the Start-Up Village sponsored by the City of Toronto.

SOUPER TROOPERS | 1st prize Food or Beverage category

A unique delicious shelf-stable chicken broth that satisfies the consumer demands and
meets the food safety and quality standards. The chicken broth comes in an impressive light
single-serving packaging, and the end-consumer would just need to add hot water.
It is the perfect product for“broth cravings” at anytime. Souper Troopers offers the following options:
chicken broth, beef broth and a vegan broth. The outstanding organoleptic attributes of a
traditional broth are offered in a shelf-life stable product that enables distribution, ecommercialization and a long retail life Souper Troopers showed not just a unique novel
delicious shelf-stable product but also a great market understanding for business growth.

THE HEALTEA | 2nd prize Food or Beverage category

Healtea satisfy a thirsty market for better products. Healtea selects combinations of key
organic functional ingredients that provide a unique consumer experience. Healtea products follow the current market trends and demands, therefore they are organic, made in Canada,
low-carb, plant-based, and caffeine -free. Healtea overcomes a historical technical challenge for herbal teas in cans that is to offer an acidified safe product in can with an impressive
organoleptic profile. Moreover, Healtea is a environmental conscious brand that utilizes
recyclables material for packaging. It is clear that the chances of commercialization and
growth are shocking high for healtea.

SPATULA FOODS | 1st prize Technology, Packaging or Service

Spatula offers a service that was missing in the current food culture of convenience, Spatula offers delicious frozen foods that are prepared much faster than other traditional meal kits. Spatula works with local restaurants and top local chefs to turn their recipes into gourmet
flash frozen ready meals. Spatula not just offers an impressive service but also answers to a pressing customer demands in regard to meal preparation convenience. Spatula offers a
service that is half of the cost of food delivery, 5 times faster than traditional meal kits and
products that are organoleptically outstanding.


Pitch Competition 2022

Discover the Winners!

Pitch Competition 2023 Prizes

orFood or Beverage category – First Prize: A $10,000 grant in products or services was offered by Nielsen, and a 100sq.ft. barestand booth for SIAL Montreal 2024.


argentFood or Beverage category – Second Prize: 20 hours consultation were offered by Niagara College and a 50 sq.ft. barestand booth for SIAL Toronto 2023.


bronzePackaging, Technology or Service category – First Prize: Two vouchers of $1,500 off two internship units at Mitacs for a R&D project worth $15,000 per internship, 20h consultation offered by Niagara College and a 100 sq.ft. barestand booth for SIAL Toronto 2023.


durablePackaging, Technology or Service category – Second Prize: 20h consultation offered by Niagara College and a 50sq.ft. barestand booth for SIAL Montreal 2024

2023 Jury

Dr. Ana Cristina Vega Lugo
Scientific Manager, PhD
Dr. Angela Tellez-Lance
Senior Food Safety and Risk Analysis Expert, PhD
Nicholas Gibson Lockhart
Client Manager Sales, SMB Canada
Iman Yahyaie
Team Lead of account managers; director of the Ag-tech strategic sector
Michael Wolfson
Food and Beverage Sector Specialist
Sheri Evans
Local Development Manager, Ontario Field Merchandising
Lachlan Whatley
Managing Director
Andrea Ramlogan
VP, Business Development
Graham Legge
Senior Relationship Manager

Enter the competition

Terms of participation
  • Exhibit at SIAL Canada 2023 in the Start-Up Village – click here to exhibit
  • Propose a food or beverage product OR a new technology or service related to the food industry
  • Be in business for less than 5 years
  • Food industries: from $50,000 to $1,000,000 CAD in revenue
  • Technology and service companies: no revenue requirement
  • Ability to pitch in English only

Deadline to register: April 6th, 2023

2023 Partners

Contact us

Mélissa Charbonneau
Business Development Sales Manager