Buyer Programs

This Program connects qualified buyers with relevant exhibitors through targeted matchmaking and pre-scheduled meetings — helping buyers source innovative products efficiently while exhibitors generate high-potential leads and build lasting business relationships.

A program designed to facilitate your meetings and make the most of your time before and during the show:

Smart matchmaking for high-value meetings
Dynamic scheduling and optimized agenda
Human support for flawless event experience

Buyer Profile

Business service

Retailer
Distributor / International trade (Import / Export)
Foodservice
Manufacturer

Job Function

Executive
Retail & Business Operations
Purchasing & Sourcing
Merchandising

Your application is subject to approval based on criteria set by the organizer.

Exhibitor profile

Business service

Superfoods
Food Processing
Beverage
Grocery
Fresh Market
Dairy Products
Packaging
Equipment & Services

Learn more about our show sectors.

Product attributes

Dietary, Health & Specialty foods
Manufacturing & Commercial Solutions
Made in Canada & Export Ready
Sustainable products

BUYERS PROGRAM BENEFITS

Time Efficiency & Agenda

Maximize every hour at the show with personalized, real-time adaptive agenda.
Guarantee high-quality interactions through pre-qualified, targeted meetings instead of random encounters.
Optimize your schedule with automated availability matching and balanced time distribution.

Dedicated Support & Concierge Service

Access dedicated concierge support before, during, and after the event.
Navigate the show stress-free with a personalized team guiding every step of your journey.
Maximize meeting value with ongoing, hands-on assistance.

Sourcing & Market Opportunities

Discover pre-selected Canadian and international suppliers tailored to your sourcing needs.
Spot innovative products, new categories, and market trends ahead of your competitors.

Direct Business & Smart Follow-up

Connect directly with selected exhibitors to accelerate business agreements.
Rate meetings and take instant notes to immediately identify and track your highest value contacts.

The SIAL Society

The SIAL Society is an exclusive international program that brings together the most strategic buyers in the agri-food industry within the SIAL network.

Benefits for buyers:

Privileged access to all SIAL Network trade shows.
Unique networking opportunities with key decision-makers in the sector.
Insights into the latest trends and food innovations.
Invitations to exclusive events and dedicated VIP experiences.

This program offers buyers an ideal platform to expand their network, discover new products, and create strategic partnerships on an international scale.

By joining our Top Buyers Program, you will also have the opportunity to become part of The SIAL Society, the exclusive buyers’ club of the SIAL Network.

Discover The SIAL Society