EXHIBITORS FAQ

Read the Exhibitor Manual | SIAL Canada and review the key dates.

Explore visibility opportunities: SIAL-2027_Sponsorship-Guide.pdf

Contact your respective account manager if you have any questions.

Our associate Caterina Screnci is your main contact at GES: cscrenci@ges.com.

Please remember that carpet and walls are mandatory.

Your Turnkey booth includes the following items:

• Gray aluminum structure
• White rigid panels
• 1 white counter + 1 gray stool (x2 for 200 sq ft)
• Gray carpet
• Identification panel
• 3 shelves (x2 for 200 sq ft)
• Tracks with 3 spotlights (x2 for 200 sq ft)
• 1 trash can (x2 for 200 sq ft)
• 1 power outlet (1500W) (x2 for 200 sq ft)
• Setup and dismantling

Please confirm the name you would like printed on the identification panel. If you wish to customize your booth, feel free to contact our GES associate Caterina Screnci cscrenci@ges.com

All custom booths need to be approved by our logistics associate Camille Desmarais: logistique@planesolutions.ca

These services are provided directly by our contractor Showtech : info@showtech.ca . You can also order directly here.

The exhibitor’s badge registration will open in Mid-February 2027, you will receive an email letting your know that you can create an account on our registration platform. Then, you will be able to create your badges.

At the venue, if you paid everything, your badges can be retrieved at the show office (Room 103). Here’s the schedule:

• Sunday, April 25: 2:00 PM – 6:00 PM
• Monday, April 26: 8:00 AM – 6:00 PM
• Tuesday, April 27: 8:30 AM – 6:00 PM
• Wednesday, April 28: 8:30 AM – 6:00 PM
• Thursday, April 29: 8:30 AM – 4:00 PM

The SIAL Canada mobile app replaces the traditional paper catalog, providing exhibitors with more value, visibility and networking capabilities. At the beginning of March, you will be abke to complete your profile on the following app: SIAL Canada 2027 Mobile App.

Exclusively dedicated to exhibitors, SIAL Canada offers the opportunity to participate in its Buyer Program for free, allowing you to meet high-level American, Canadian, and international buyers who are specifically interested in doing business with you.

Enter your company information & complete your profile on the registration platform and take advantage of a matchmaking service that allows you to pre-schedule private business meetings.

Your participation gives you maximum visibility in front of all visitors and media at the fair.

ELIGIBILITY – WHO CAN PARTICIPATE?

The SIAL Innovation competition is exclusively open to SIAL Canada 2027 exhibitors, including individual exhibitors and companies participating within a pavilion.

PRODUCT ELIGIBILITY CRITERIA

To qualify, each product must:

• Be a finished food or beverage product intended for retail, foodservice or private-label markets. Ingredients and raw materials are not eligible.
• Have been introduced to the Canadian market on or after January 1, 2026, or be scheduled for its official Canadian launch at SIAL Canada 2027.
• Demonstrate genuine innovation in at least one area, such as recipe, formulation, packaging, manufacturing process, market positioning or sustainability.
• Provide clear added value for consumers and/or professional users.

SPECIAL CASES

• Products previously sold outside Canada remain eligible if they were introduced to the Canadian market on or after January 1, 2026.
• An existing product may be eligible if a new range, flavour or format was launched during the eligibility period to address a new market or consumer need. This must be clearly explained in the application.
• For a product line consisting of several flavours or variations of the same product, submit one entry and include all relevant product photos.

Participation is free and will open January 12th.

Registration deadline: March 30h.

If you have any questions regarding SIAL Canada Competitions, please send an email to communication@expocanadafrance.com

SIAL Canada offers a comprehensive catalog of physical, experiential and digital options to increase brand awareness during the show. Click here: SIAL Canada 2027 Sponsorship Catalog.

A detailed setup schedule will be sent to you via email 3 weeks before the show.
The booth set-up will take place between April 25 and April 26, 2027, according to the time slot assigned to you.

(*) Note that it is possible to stay for installation until 10:00 PM on April 25 & 26, but no temporary exit will be allowed after 6:00 PM (all exits are final).

No rolling equipment (carts or dollies) will be tolerated once the carpets are installed on April 26.

Please check this document

You can request it from our customer service at the address administration@expocanadafrance.com. Visa letters are sent upon receipt of payment for your booth invoice.

Yes, as participants in the exhibition, you benefit from a promotional rate and privileged service through our partners.

Your flight with AIR CANADA

Enjoy a Promo Code: NQVAWUT1

– The reservation is for Toronto

– Valid for a flight between April 20 – May 6, 2027

Travel with Viarail! 

Enjoy our Promocode : 16282

• Valid for round-trip travel to Toronto, from April 24 to May 2, 2027).
• Excludes
  Escape fares and Prestige Class.
• Maximum of 2 passengers per booking.

Hotels booking coming soon!