🚀 On Wednesday, April 30, 2025, the Startup Pitch Competition returned for its highly anticipated 6ᵗʰ edition at SIAL Canada, spotlighting 16 promising entrepreneurs from the international Startup Village — a space partially sponsored by the City of Toronto and the City of Montréal.
Focused on innovation, sustainability, and food security, the competition recognized breakthrough products and technologies with strong growth potential across North America. Each entrepreneur had 3 minutes to pitch their concept live in front of a jury of industry experts, competing in one of two categories: Startup CPG and Startup FoodTech.
✨ This year’s jury, chaired by Dr. Ana Cristina Vega Lugo (Niagara College Canada), featured top voices in the sector: Nick Gibson (NielsenIQ), Mary Scianna (Grocery Business), Jake Karls (Mid-Day Squares), Richa Gupta (Canadian Food Innovation Network), Martin Carrière (Pigeon), and Ben Hum (NAAAP Toronto).
🎁 A special data-focused prize from NielsenIQ was introduced for the first time, offering startups access to strategic insights to fuel their growth. The full prize package across winners included:
- Access to NielsenIQ’s Market Track Online Solution (MTOS), tailored Consumer Reports, and exclusive “Ask Me Anything” sessions with NielsenIQ experts
- 25 hours of consulting from Niagara College
- Brand strategy consultations from Pigeon Brands
- Discounted booth space at SIAL Canada 2026 in Montréal
- Visibility in The Food Professor Podcast and Grocery Business Magazine
👏 A big thank-you to our major partner NielsenIQ, and to our supporting partners: Niagara College, Pigeon, and Grocery Business for helping us elevate and celebrate the next generation of food and beverage innovation.
👉 See you in Montréal in 2026 for the next edition of the Startup Pitch Competition!