Country of Honour

The Italian Excellence

The Italian agri-food sector represents true excellence and the Italian agricultural model  is a worldwide winner and is even now breaking records especially in the fields of quality, safety, technological innovation, sustainability and biodiversity all while respecting and maintaining traditions.

Not only does Italian agriculture boast leadership, with 228 typical products given designated on indication of protected origin status as recognized by the European Union, but it has an additional 4.471 traditional regional specialties. The CETA treaty safeguards 41 Italian named products, equal to over 90% of the total of Italian food products exported to Canada.


Get a taste of SIAL Canada's Country of Honour

Italian taste on Canadian tables

Canada recognizes  importance of the raw ingredients in the dishes of Italian Cuisine, a factor that makes Italy products today truly “delicieux” for a Canadian public’s continuing love affair with Italy.

The winning factors of the Italian agri-food products are also related to the widely diverse geographical  and climatic conditions that it is luckily to have and which have been formed by their culture, history and, of course, traditions. All these contribute an inimitable product so much so Italy does not fear counterfeiting.


The Mediterranean Cuisine

The “made in Italy” on the table is also a symbol in the world for the Mediterranean diet which is acknowledged worldwide as an essential part in the maintenance of good health, which is founded on eating fresh seasonal local products. Bread, pasta, fruit, vegetables, extra virgin olive oil and a glass of wine, the traditional regular meals eaten around the table have  allowed Italians to keep their place among the record breaking populations of the world for longevity.

The Italian food industry has taken its cultural heritage of “to do” good food  and drink without overriding its traditions.


Quote Dr. Matteo Picariello, Italian Trade Commissioner to Canada

"This edition of SIAL Canada 2020 sees Italy as the main protagonist in the role of “Country of Honour”, for the second year in a row, among the 50 participating countries.

We are particularly honored to have the opportunity offered by SIAL Canada’s prestigious scene to promote the unique taste and quality of Italian products among Canadian consumers and professionals of the sector.

The pavilion will host more than 50 Italian producers showcasing an extensive range of new authentic products that will enrich the offer in Canada.

In the last 20 years, Italian food imports to Canada have recorded a growth rate of 246%. Today, Italy is ranked among the five main suppliers worldwide and is the first European supplier country to Canada.

We take this opportunity to share with you the pride for our traditions and culture, which you will taste in our authentic products.

Canadians are aware that by choosing genuine products from Italy, they will not only taste excellence and tradition, but also the earth’s abundance and the sunny climate of our peninsula."




Claudio Taffuri

Italian Ambassador to Canada

Italian food is recognized worldwide as a true example of authenticity and excellence.  It is the result of centuries-old regional traditions, popular wisdom, passion, and creativity, combined with an astonishing variety of typical products.

Eating Italian is a true lifestyle, just like the Mediterranean Diet, which was declared an Intangible Heritage of Humanity by UNESCO back in 2010.

Commitment, professionalism, and entrepreneurial ability are the key factors that have led to the creation of a modern and highly efficient agri-food industry, able to preserve its added value and bring it everywhere in the world.

It is no coincidence, let me say, that the attempts to imitate Italian products, though numerous, are unable to compete with the originals.

I am particularly pleased that, for the second year in a row, SIAL Canada has conferred the title of ‘Country of Honour’ on Italy

This is proof of the widespread appreciation for our agri-food sector, which is composed essentially of small and medium-sized enterprises producing at a high level of quality and who through this important venue will further attract new export opportunities.

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