Buyer Programs

Unlock exclusive benefits as a top buyer at SIAL Canada and elevate your business opportunities.

Our Buyer Programs are designed for key decision-makers in the agri-food industry, offering privileged access and tailored services to optimize your experience at North America’s premier food trade show.

Eligibility:

To qualify, you must:

Be a key decision-maker with purchasing authority for your company.
Work in sectors such as import-export, retail, foodservice, food processing, or industry-related services.
Hold positions such as CEO, Store Director, Purchasing Manager-Buyer, or Category Manager.

Apply for your complimentary buyer’s access

Your Exclusive Benefits as a Top Buyer

BEFORE THE SHOW

✔ Complimentary entry for all three days of the exhibition.
✔ Access to our concierge service, available three weeks before the event.
✔ Early access to our show app to plan your visit.
✔ A dedicated hotline to assist with your preparations.

DURING THE SHOW

VIP Access & Priority Services

Enjoy priority entrance with access to the exhibition one hour before the general public (from 9 AM).
Relax in the VIP Lounge, an exclusive space for meetings, networking, and refreshments.
Benefit from priority services such as concierge, baggage drop-off, and cloakroom.

Exclusive Networking & Business Opportunities

Attend premium networking events designed to connect you with industry leaders.

4à5 networking event (Day 1)
5à7 reception at the hotel (Day 2)

Gain free access to the conference program (registration required).
Explore cutting-edge innovations at SIAL Innovation & SIAL Taste Inspiration spaces.

Global Recognition

Get exclusive replays of SIAL conferences.
Become part of the SIAL Network’s global buyer community, unlocking VIP or Top Buyer status across 11 SIAL exhibitions worldwide (subject to eligibility).

3 REASONS TO JOIN THE TOP BUYER PROGRAM

1- Enjoy a premium experience before, during, and after SIAL Canada.
2️- Accelerate your business by connecting with the industry’s top players.
3️- Discover tomorrow’s food trends with 1,000+ exhibitors, 82% of whom showcase new innovations each year.

*Submitting an application does not guarantee acceptance. Applications are subject to approval.

Apply now and take your SIAL Canada experience to the next level.

Exclusive Buyer Programs at SIAL Canada

SIAL Canada offers tailored Buyer Programs to connect exhibitors with high-level Canadian, U.S., and international buyers looking to do business.

U.S. BUYER PROGRAM

Expand into the U.S. market!
Co-organized with IMEX and in partnership with the Association of Food Industries (AFI), this program connects exhibitors with top U.S. buyers and importers looking for new products.

Bonus: Not FDA-compliant yet? Our expert will guide you—for free—through the necessary steps to prepare your products for the U.S. market.

INTERNATIONAL BUYER PROGRAM

Meet global importers & distributors!
Supported by MAPAQ (Quebec Ministry of Agriculture, Fisheries and Food), AAFC (Agriculture and Agri-Food Canada), and OMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs), this program connects exhibitors with international buyers seeking new sourcing opportunities.

CANADIAN BUYER PROGRAM

Connect with major Canadian retailers!
Gain access to top Canadian buyers, including United Grocers Inc. (UGI) members, and expand your presence in Canada’s thriving food industry.

Apply for your free Buyer Pass now!

100% satisfaction rate among buyers

+800 business meetings in 2023

2 out of 3 appointments led to a sale

The SIAL Society

The SIAL Society is an exclusive international program that brings together the most strategic buyers in the agri-food industry within the SIAL network.

Benefits for buyers:

Privileged access to all SIAL Network trade shows.
Unique networking opportunities with key decision-makers in the sector.
Insights into the latest trends and food innovations.
Invitations to exclusive events and dedicated VIP experiences.

This program offers buyers an ideal platform to expand their network, discover new products, and create strategic partnerships on an international scale.

By joining our Top Buyers Program, you will also have the opportunity to become part of The SIAL Society, the exclusive buyers’ club of the SIAL Network.

Discover The SIAL Society

How to participate?

🔹 For Buyers: Selection is based on compatibility with exhibiting companies. Selected buyers will be contacted with next steps.
🔹 For Exhibitors: Buyer Programs are included at no extra cost. Access matchmaking services through the exhibitor platform or official show app to connect with qualified buyers.

Registration Process

1 – Sign up for our matchmaking platform for free. Complete your exhibitor profile and indicate your availability to meet buyers at the show (link coming soon).

2 – Buyers interested in your company will send you meeting requests.

3 – Schedule your meetings: You will receive your personalized meeting schedule along with tips to help you prepare.