Marketing & Consommation

Lindsey Tracey is the Head of Industry at TikTok Canada for Growth – Retail, Ecommerce, CPG and Services. She has been at TikTok for four years, starting when the TikTok Canada office was just opening. In her roles at TikTok, Lindsey and her team have helped hundreds of advertisers find success on TikTok through their paid advertising strategies. Outside of TikTok, Lindsey is also a mentor for Monday Girl, where she is able to tap into her passion of coaching other females in fulfilling their career goals.

A passionate businessman, Jean-Marc Demers is the president of the Braque full-service advertising agency, which he founded in 1992 in Montreal while still a student. Since then, he has contributed to the development of reputable brands such as Cordon Bleu, Johnsonville, Vachon, Wong Wing, Riviera and Naya, amongst others. His work with food processors and producers has earned him numerous distinctions in branding, multi-channel marketing strategies and digital marketing. Over the years, he has positioned Braque as the go-to marketing agency for any businesses in the food sector.

With his clients, Jean-Marc favours an approach based on a deep understanding of their business reality. His mission is to support entrepreneurs and small and medium-sized processors in all stages of their product marketing, from product development to consumer communication, through shopper marketing.

Jean-Marc has chaired the board of directors of the Taan Worldwide international association of independent advertising agencies, and the board of directors of the leading perinatal nutrition organization, the Montreal Diet Dispensary. He is a recognized speaker and has extensive experience giving talks during national and international conferences.