SIAL Contests

The SIAL Innovation contest highlights products launched on the market since January 2025, which bring something new or different to the Canadian market and have expansion potential. These products must represent emerging trends, create value for their target audience, and inspire other food companies.

Each selected innovation is evaluated based on four aspects: Recipe and composition | Packaging and conditioning | Marketing positioning | Manufacturing process

Canada’s only international cheese competition returns for its 5th edition in Toronto, with a live competition at the heart of SIAL Canada in front of industry professionals.

Bringing together outstanding cheeses from Canada and around the world, the competition puts products directly in front of buyers and industry experts. Open to exhibitors and non-exhibitors, it offers a unique opportunity to showcase products, gain recognition and develop new opportunities in the Canadian market.

The SIAL Canada Pitch Competition highlights entrepreneurs who have been active for 5 years or less, offering innovative products, technologies, or services in the food and beverage sector. This competition supports solutions that combine commercial performance and environmental responsibility, with strong growth potential in the North American market.

SIAL Canada Start Up Pitch happened on Thursday, April 30, 2026! The shortlisted startups got 3 minutes to present their concept and convince the jury. Come celebrate with us the leaders of tomorrow and their exceptional commitment!