emplacementPalais des Congrès, MONTREAL
May 15 to 17 2024
Thursday 16 May - 13:00 - 13:30

Mastering Cocktail Communication

Join Maxime Coubès, author, graphic designer, and nominee for the Lauriers Bartender Award, as he shares his expertise on cocktails as a communication tool. Collaborating for years with various distilleries and spirits brands, he leverages his creations to showcase the identities of his partners across a variety of digital platforms. Serving as the bridge between spirits producers and consumers, cocktails have become a key element of communication in the spirits industry. Thus, this seasoned bartender has gradually evolved into an expert in brand communication and language, one shake at a time.