"The show was once again filled with innovation this year, with a few notable trends. First, we observed strong momentum in the beverage sector, which has been experiencing significant growth for some time now.
Reducing sugar content, keeping ingredient lists simple, and adding prebiotic fibers were recurring attributes across many of these products. The local aspect was also strongly highlighted, regardless of the product’s origin, serving both as a mark of authenticity and as an invitation to discover regional flavors and expertise. Finally, sustainability continues to gain ground in the food industry.
Many outstanding products successfully combined these attributes with strong pleasure-driven benefits and were presented by a wide variety of companies, clearly demonstrating that this trend is far from slowing down."
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