Rentabiliser sa présence sur les réseaux sociaux grâce à une communauté engagée !

A passionate businessman, Jean-Marc Demers is the president of the Braque full-service advertising agency, which he founded in 1992 in Montreal while still a student. Since then, he has contributed to the development of reputable brands such as Cordon Bleu, Johnsonville, Vachon, Wong Wing, Riviera and Naya, amongst others. His work with food processors and producers has earned him numerous distinctions in branding, multi-channel marketing strategies and digital marketing. Over the years, he has positioned Braque as the go-to marketing agency for any businesses in the food sector.

With his clients, Jean-Marc favours an approach based on a deep understanding of their business reality. His mission is to support entrepreneurs and small and medium-sized processors in all stages of their product marketing, from product development to consumer communication, through shopper marketing.

Jean-Marc has chaired the board of directors of the Taan Worldwide international association of independent advertising agencies, and the board of directors of the leading perinatal nutrition organization, the Montreal Diet Dispensary. He is a recognized speaker and has extensive experience giving talks during national and international conferences.

Passionate about marketing strategy, Camélia Hétu has been the head of content marketing at Braque since 2022. She holds a DCS in business management and BBA focusing on marketing, and through her professional experiences, she has developed social media expertise. Whether it was as a collaborator for a Gardasil 9 vaccine awareness campaign, an influencer marketing specialist, a marketing coordinator, or a social media specialist, Camélia has always contributed to content marketing strategies. Her background has therefore allowed her to become particularly adept on various social media platforms, such as Facebook, Instagram, Pinterest and TikTok.

Driven by new algorithms, the desire to constantly learn and the need to optimize her strategies, Camélia always keeps up to date with the advances and changes in the industry to get the best return on investment. She knows how to adapt her strategies to meet (and exceed!) her clients’ objectives. Paying particular attention to consumers’ psychology and brand attachment, Camélia is interested in building and managing engaged communities on social media.