Local sourcing: impact of the pandemic on the culinary culture in Québec
JoAnne Labrecque, Associate Professor at HEC and specialist in retail trade and food retailing, HECGeneviève Vézina-Montplaisir, Co-publisher and Co-editor-in-chief of Caribou magazine, CaribouGuillaume Mathieu, Brand Strategist and Partner, ILOT Brand Strategy and Management Mireille Thibodeau, Vice President, Fresh Merchandising , Sobeys
Since the beginning of the COVID-19 crisis in Québec, reflection has been of the essence. At Prime Minister François Legault's urging, many Quebecers have turned to local sourcing, thus discovering new products, producers and companies right on their doorstep. With the help of various government, sectorial, corporate and even citizen initiatives, is this momentum the boost that our culinary culture had been waiting for to further develop? Discussion with passionate professionals who are not newcomers to this sector.