Start-up: Pitch Competition

Start-ups have their say

Are you an ambitious, growing entrepreneur looking for ways to take your business to the next  level?
Do you require capital or industry expertise to assist you with your growth?

SIAL Canada challenges food start-ups to a competition to present their concept:

« You have 3 minutes to make your mark »

An innovative format: several series of start-ups will compete at SIAL Canada 2022.

We promise you engaging and dynamic content!

Why participate?

This is your opportunity to present to an audience of investors, industry leaders, technical experts, media and entrepreneurs. Get one-on-one access to industry experts: business development, branding, consumer trends, packaging etc. 

Be in the running to win significant prizes in 2 categories:

             Big Winners 2020 : Art Kombucha and Novagrow


Pitch Competition 2022

Registrations are open!

Admission Criteria:

• Exhibit at SIAL Canada 2022 in the Start-up Village

• Offer a food or beverage product OR a new technology or service related to the food industry

• Be in business for less than 5 years

• Have revenue between $50,000 and $1,000,000 for the food field

• No revenue limit for the technology field

Discover and register
20 Competing Start-ups
6 expert juries
2 Grand Prize Winners

Start-Up: Pitch Competition in 4 steps


Step 1

Register for the contest via the registration form before March 9th.



Step 2

The candidatures will be announced by March 24th. Be prepared to present to a panel of food industry judges!


Step 3

Pitch your concept in 3 minutes to the Jury on April 21st.


Step 4

The Jury will announce the Winners in the 2 categories on April 21st at 12:45!

Nos partenaires

Back to Start-Up: Pitch Competition 2020



  • Congratulations to Art Kombucha, which won first prize in the food company category!

Why this start-up? Its innovative concept completely aligns with current food trends, matches consumer demand, and meshes very well with social and cultural consumption habits. It features impressive biochemistry that lets it achieve the desired alcohol levels and a process that’s ready to be scaled up—which includes sterile filtration to ensure food safety. The jury members were very excited to taste it!

  • Congratulations to Les Snorôs, which won second prize in the food company category!

Why this start-up? It provides an incredible waffle made from “ugly” vegetables. It’s also grounded in the main drivers of innovation: nutrition and sustainability. The product is ready to be scaled up and brought to market.



  • Congratulations to Novagrow, which won first prize in the technology company category!

Why this start-up? It offers a product aligned with food, health, and culinary trends by allowing consumers to grow vegetables, herbs, and microgreens anywhere in their homes! Up to 6 varieties can be grown at a time using this technology. Critical elements, such as water and light, are automatically controlled for improved results. Its strong marketing potential completely won over the jury members!

  • Congratulations to Bello Solutions, which won second prize in the technology company category!

Why this start-up? Bello Solutions has created a sustainable product by purifying water, limiting the use of water bottles, and even stimulating creativity. Consumers can personalize the flavours of their drinks and even add minerals if they want. The jury members can’t wait to explore all the flavours, minerals, and more!




Start-up: Pitch Competition

Jo-Ann McArthur

President and Chief Strategist - Nourish Food Marketing

Anaïs Détolle

PhD, Food Anthropologist, Director, Business Development - Mitacs

Angela Tellez

Senior Food Safety Expert - Niagara College Canada

Sheri Evans

Local Development Manager - Sobeys

Sébastien Nadeau

Vice-President, Marketing and Corporate Strategy - CTAQ

Francis Parisien

SMB Leader - NielsenIQ Canada

Michael Wolfson

Food and Beverage Sector Specialist - City of Toronto

Contact us

Maëlle Rey-Maréchal

Responsable Marketing et Opérations Spéciales

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