Start-up: Pitch Competition

Start-ups have their say

Are you an ambitious, growing entrepreneur looking for ways to take your business to the next  level?
Do you require capital or industry expertise to assist you with your growth?

SIAL Canada challenges food start-ups to a competition to present their concept:

« You have 3 minutes to make your mark »

An innovative format: several series of start-ups will compete at SIAL Canada 2022.

We promise you engaging and dynamic content!

Why participate?

This is your opportunity to present to an audience of investors, industry leaders, technical experts, media and entrepreneurs. Get one-on-one access to industry experts: business development, branding, consumer trends, packaging etc. 

Be in the running to win significant prizes in 2 categories: Food or Beverage product & Technology or Service


Pitch Competition 2022

Discover the Winners

Read the press release
20 Competing Start-ups
6 expert juries
2 Grand Prize Winners

Start-Up: Pitch Competition in 4 steps


Step 1

Register for the contest via the registration form before March 9th.



Step 2

The candidatures will be announced by March 24th. Be prepared to present to a panel of food industry judges!


Step 3

Pitch your concept in 3 minutes to the Jury on April 21st.


Step 4

The Jury will announce the Winners in the 2 categories on April 21st at 12:45!

Nos partenaires

Back to Start-Up: Pitch Competition 2022

On the second day of the show at 10:00 a.m., the highly anticipated Pitch Competition took place, featuring more than 15 participants from the Start-Up Village sponsored by the City of Montreal. An innovative format, where start-ups compete against each other and have 3 minutes to seduce the jury in two categories: Food & Beverage and Technology & Service. This competition is particularly important to SIAL Canada and its partners Niagara College Canada, Nielsen IQ, Mitacs, CTAQ, the City of Montreal, the City of Toronto, Nourish Food Marketing, PME MTL, Récolte and Sobeys, who want to support the succession and development of start-up companies!


2022 winners :


Congratulations to BY2048 : 1st Prize - Food & Beverage Category

BY2048 not just offers outstanding and unique plant-based seafood products that not just follows the current food, health and clean label trends but also follows a very unique and clear vision based on scientific research to save the Oceans by 2048. The sustainability impact that by 2048 products offer was extremely impressive. The marketing planning and environmental commitment was demonstrated by the 5% donation of profits to charities to free the oceans from plastic.   Moreover, the long-term planning for the company to cover all business areas as well as the tangible environmental impact demonstrated the huge potential for growth. “The cherry on top” was the outstanding flavour and texture of the plant-based smokey salmon.



Congratulations to Les Aliments Merjex : 2nd Prize - Food & Beverage Category

Les Aliments Merjex offer a plant-based product called  tempehine that not just follows the current plant-based and clean label trends but also provides versatility and convenience in terms of the greater number of applications and preparation easiness as meat alternative . In addition, the product has a relatively long shelf life which will enable distribution and business growth and expansion.  The processing steps for the production of tempehine are innovative and unique to give marketing advantages; and the final flavour provides the desired texture and flavour of a meat alternative.


Congratulations to Prevu3D : 1st Prize - Category Technology or Service

Prevu-3D offers state-of the art software with a positive and crucial impact on food or beverage processing efficiency and productivity. The software is able to provide a 3D replica of a food or beverage manufacturing facility as an impressive tool for the facility design, process flow, assignation of production areas, identification of bottle necks etc. In addition, the product is user-friendly and relatively affordable considering the software market and the resulting time-saving implications.  The product is responsive to current food processing and engineering demands for a constant improvement in facility operations and design.

2022 Jury


Dr. Ana Cristina Vega Lugo

Scientific Manager, PhD - Niagara College Canada

Ada Panduro

Director - Commercialization and Innovation, Bio-food - PME MTL

Anaïs Détolle

PhD, Food Anthropologist, Director, Business Development - Mitacs

Angela Tellez

Senior Food Safety Expert - Niagara College Canada

Jo-Ann McArthur

President and Chief Strategist - Nourish Food Marketing

Nadia Fentiman

Program Coordinator, Accompaniment - Recolte

Sheri Evans

Local Development Manager - Sobeys

Francis Parisien

SMB Leader - NielsenIQ Canada

Michael Wolfson

Food and Beverage Sector Specialist - City of Toronto

Sébastien Nadeau

Vice-President, Marketing and Corporate Strategy - CTAQ

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Maëlle Rey-Maréchal

Responsable Marketing et Opérations Spéciales

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