Unlocking the Power of Gen-Z and Millennials: A closer Look at Today's Young Consumer

With over 20 years of marketing research experience, Lisa started at Leger in 2003 and is a highly respected professional. As a senior vice-president at Leger, Lisa manages the Communications and Public Affairs practice and is a senior member of the Toronto office. Her clients include government, most of the top PR agencies in Canada, and communications practitioners at several corporations, food associations and pharmaceutical companies.

She focuses her practice on public affairs and research for media attention across numerous industries. She also conducts research with associations, not-for-profits, government, and financial institutions. She is well-versed in both quantitative and qualitative research methods. With nearly 300 studies completed each year, Lisa’s team regularly assesses advertisements, public opinion, attitudes, behaviour, and key satisfaction metrics across various industries.

Nikolas is a Senior Research Director at Leger, specializing quantitative and qualitative research. He has a Master of Arts degree in Political Studies from Queen’s University and completed the Research Analyst Post-Graduate Program at Georgian College in May of 2017, which equipped him with the necessary skills to manage complex research projects.

With a wealth of experience working at various research and consulting companies, Nikolas has honed his research skills by leveraging technology to produce actionable insights for his clients. He has successfully moderated focus groups on topics such as ad testing and public opinion on social issues. He has a deep understanding of how to use data to provide valuable insights and recommendations. Nikolas is a lead presenter for Leger’s annual Youth Study. He was also recently named to the Peak’s Class of 2023 Emerging Canadian Leaders list.