The changing story of Sustainability

Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. But a combination of challenges has slowed progress and led to a situation where consumers and companies have not driven the change anticipated. Now, three emerging drivers are creating an outlook of rapid change across the next 5-10 years that will force companies to transform and commit to real sustainable business models. Please join NielsenIQ to learn how consumer sentiment is evolving around sustainability – and how retailers and brands have a role to play.