For the past two years, Geneviève Desautel and Jean-Sébastien Michel have been collaborating on groundbreaking projects aimed at empowering consumers to make informed choices while assisting restaurateurs in navigating the evolving cultural and scientific landscape surrounding alcohol. Their initiative introduces a range of innovations, including cocktails with adjustable alcohol content, low and alcohol-free options, informative menus, original incentives, digital training, and even reimagined “shooters.” Be among the first to discover Éduc’alcool’s fresh approach and the tools designed to shape the future of hospitality at SIAL.
Geneviève Deshautel, CRHA, serves as the General Manager of Éduc’alcool, while Jean-Sébastien Michel is the Founder and CEO of Alambika.