Challenges and Opportunities in growing Ethnic Market in Canada

BK Sethi, President of BK Sethi Marketing Ltd. with over 35 years of experience in importing, distributing and marketing authentic ethnic food products from around the world, offers his experience as a consultant to many multinationals, trade consulates, exporters and merchants, providing planning, execution, channel selection and communication strategies in the growing Canadian ethnic market.

His practical, hands-on experience is key to short and long term business growth plans for progressive companies who want to enter and grow their business in the Canadian market, a gateway to North America.

Paul Bravi joined METRO in 1999 in Merchandising with the Loeb division. He then moved to the Super C banner in 2005, as Senior Director for Merchandising, and in 2007 was promoted to Vice President for grocery merchandising for both Metro and Super C banners. In 2013, Paul moved from Montreal to Toronto when he transferred to the Ontario division working for Food Basics, as Vice President and General Manager. In 2016 he was promoted to Senior Vice President, Food Basics which is the position he currently holds. In this role, Paul is responsible for both Merchandising and Operations for the Food Basics banner. He oversees over 10,000 employees in 142 stores across Ontario, as well as the team of merchandisers.

Paul Bravi brings over 40 years of Canadian food retail experience and success to METRO. He has worked across all segments of the food industry having experience in gourmet foods, C stores, conventional and now discount.

Paul was born in Italy and immigrated to Canada at a young age, settling in Montreal. He graduated from McGill University with a bachelor’s degree. He is married with two children.