Country of Honour

Viva Italia!

The Italian agri-food sector represents true excellence and the Italian agricultural model  is a worldwide winner and is even now breaking records especially in the fields of quality, safety, technological innovation, sustainability and biodiversity all while respecting and maintaining traditions.

Not only does Italian agriculture boast leadership, with 228 typical products given designated on indication of protected origin status as recognized by the European Union, but it has an additional 4.471 traditional regional specialties. The CETA treaty safeguards 41 Italian named products, equal to over 90% of the total of Italian food products exported to Canada.

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Italian taste on Canadian tables

Not only does Italian agriculture boast leadership, with 228 typical products given designated on indication of protected origin status as recognized by the European Union, but it has an additional 4.471 traditional regional specialties. The CETA treaty safeguards 41 Italian named products, equal to over 90% of the total of Italian food products exported to Canada.

For SIAL Canada 2019, the "ICE"– commercial delegation of Italy organized a pavilion in which more than thirty companies will be protagonists from 8 regions of southern Italy with a panel of products of an indubitable quality and tradition that amplify the range of Italian offer in North America.

 

Exhibitor's List

Claudio Taffuri

Ambassador of Italy in Ottawa

"Eating Italian is not only synonymous with quality and excellence, it is a real lifestyle, recognized and appreciated all over the world, as is the Mediterranean Diet, which was declared an Intangible Heritage of Humanity by UNESCO back in 2010. Italian quality is the result of history, tradition, commitment, professionalism, and entrepreneurial capability. The ability to translate these elements into a level of excellence has always been the true specificity of our agro-industry, the added value that allowed it to establish itself everywhere. It is no coincidence, let me say, if the attempts to emulate Italian products, though numerous, do not seem able to compete with the original.  

 

I am particularly pleased to report that, in this edition of SIAL, the role of 'Country of Honour’ has been assigned to Italy. This is evidence of the widespread appreciation enjoyed by our agro-industrial sector, composed essentially of small and medium-sized enterprises able to demonstrate a high level of quality and who will further attract new opportunities for export of their products in this significant venue".

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