Tea as a Speciality, Profitable, and Innovative Beverage – Panel
Moderator: Gail Gastelu
Lisa Mac Innis, Director of Product Development at Sensio Inc., Sensio Inc.Birendra Perera, Marketing Director at Mlesna Group, Mlesna GroupShabnam Weber, President at Tea and Herbal Association of Canada, Tea and Herbal Association of Canada
Panel discussion featuring a famous/professional tea taster all the way from Sri Lanka (home to Ceylon tea) and tea industry pros who are accustomed to purchasing, serving, selling, and marketing tea and related products to all types of businesses. Discussion will include how to distinguish quality and consistency through taste and use of different grades of tea. Learn what distinguishes worldwide regional specialties in tea. Learn best practices in using tea as a profit center crossing over from a dessert beverage into cocktails, food pairings, and enticing today’s “foodies” to enjoy something healthier, tastier, and more trending or innovative than other beverages while you enjoy a better profit margin.