Conferences and Activities

Conferences Covering Trends & Innovation

A network of experts with varied backgrounds joins SIAL Canada to provide you the most essential food-related informations thanks to key activities about new challenges, innovation, trends and market opportunities.

Everything you need to know to grow your business in North America.

 

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2019 Conferences

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May 2019

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  • English
  • 7:30 - 10:30
  • Beanfield Centre - Room 201ABC

Join FCC for breakfast and economic insights at SIAL Canada


Discover ideas, inspiration and economic insight for your business Vice-President and Chief Agricultural Economist at Farm Credit Canada, J.P. Gervais will share insight into the year’s economic trends and what they may mean for the Canadian food industry. You’ll also hear from Tonia Jahshan, Founder and President of Steeped Tea, on her journey taking a business from her basement into a multimillion-dollar, Profit 500 Fastest Growing Company five years running.

  • English
  • 8:30 - 9:15
  • Presentation Room / MAIN STAGE

Accelerating Your Business and Finding Access to Cash Flow

20$
Moderator: Michael Wolfson
Simon Olivier, Senior Vice President – Strategy & Innovation and PMO at Agropur Dairy CooperativeShayn Diamond, Partner at Whitecap Venture PartnersJason Berenstein, Partner and CFO District Ventures Capital

For most growing start-up food businesses the critical point they reach once sales begin to grow is finding access to capital to increase production, grow market share and take their business to the next level. Here from three experts on how they have assisted companies to just that.

#startup #growth #bestpractices

  • English
  • 9:30 - 10:15
  • Presentation Room / MAIN STAGE

Farm of the Future, The New Soil

20$
Timothy Kennedy, Executive Director Canadian Aquaculture Industry Alliance (CAIA)

Farm. When you see this word, what do you think of? Cows, horses, chickens? White fences, green fields… Imagine a farm where there is there is almost no carbon production, some of the crops feed themselves, it generates thousands of jobs in many Canadian communities with no economic opportunities, it is blue… This presentation will explore aquaculture - the farming of fish, shellfish and aquatic plants. Topics will cover the role of aquaculture in addressing the increasing global demand for seafood and the impact of Canadian seafood farming. The presentation will also address the myths surrounding farmed fish with answers to common consumer questions about farm practices and sustainability.

#innovation #sustainability #alternative

  • English
  • 10:30 - 11:15
  • Presentation Room

The Future of Grocerants

20$
Moderator: Jo-Ann McArthur
Jenny Boudreau, VP Strategic Sourcing - Chefs Plate Christy McMullen, Owner, Summerhill MarketFaye Pang, Head of Restaurant Operations at Uber Eats Canada

As we see a shift in how consumers “prepare” meals there has been a shift to blended meals and blended shopping with inputs coming from a variety of places. How can you profit from the question “What’s for dinner tonight?” Nourish Food Marketing President Jo-Ann McArthur discusses the trend, why it’s here to stay, and strategies for gaining and maintaining your slice of the market.

#grocerant #retail #trend

  • English
  • 10:30 - 11:15
  • SALON 108

Understanding the Halal Consumer- How To Do It and Why You Should

20$
Moderator: Salima Jivraj
Omar Subedar, Chief Operations Officer, Halal Monitoring Authority CanadaKevin Andrews, Director, Control Brand MarketingJay Holmes, National Manager for Food Labelling at the Canadian Food Inspection Agency

Do you even halal? There are over a million Muslims in Canada, and by 2021 they will outnumber ethnic Chinese in this country. Add in an annual growth rate of 10-15% for the halal market, and you’ll see you can’t afford to ignore the numbers anymore. Salima Jivraj, head of Nourish Multicultural and founder of Halal Food Fest TO, will lead a panel discussion on how to adapt existing products or launch new ones including getting halal certification and targeting your marketing.

#ethnic #trends #consumer

  • English
  • 10:30 - 11:00
  • Central Expert Hub #1649

Brand Memories & the Lessons There From [Panel]

15$
Moderator: Brian Hircock
Carol Zweep, Manager of Packaging, Food & Label Compliance

They say that to find something new, it’s best to look in an old book. This panel discusses some historical brand-landmarks that help to inform our thinking of today and give us insight into effective food branding. A Don Watt said in one of his last public engagements – “We’ve been here before, it’s what we do with that knowledge that will help us today."

#brand #bestpractices

  • English
  • 11:30 - 12:15
  • Presentation Room

Accessing Talent for your Food and Beverages Business

20$
Nicole Gallace, Founder of FoodGrads

As baby boomers retire and are replaced by millennials and generation X many food and beverage manufacturing companies will require a whole new way of attracting and retaining talent for their growing businesses.  Here from human resource experts dealing with clients in the food and beverage industry and ways you can reduce your staff turnover.

#growth #staff #talent

  • English
  • 11:30 - 12:15
  • SALON 108

Meal Kits & Sustainability

20$
Carol Zweep, Manager of Packaging, Food & Label Compliance

Consumer demand for convenient, fresh, healthy meal kits has resulted in growth of this industry sector. Delivery of safe and quality ingredients requires appropriate packaging. Under scrutiny for contributing to the packaging waste issue, the meal kit producers have responded with initiatives to decrease the environmental impact by reducing the amount of packaging or developing more sustainable packaging.

#sustainability #packaging #consumer

  • English
  • 11:30 - 12:00
  • Central Expert Hub #1649

When Beverages are Mainstream and Ethnic Combined [Panel]

15$
Moderator: Gail Gastelu
B.K. Sethi, President B.K. Sethi Marketing Ltd Brian Hircock, President at Raining Communications

Panel discussion on creating a market around a product with positive attributes and strong heritage / cultural stories to tell. When considering products from other nations, are you doing so to serve a niche or ethnic market, or might you consider some products to be more mainstream, worldly, interesting and trendy? Tea is a product that comes from many different nations and is enjoyed differently across cultures. Tea tells a story like no other product. It may be marketed uniquely to certain ethnic groups but should be considered more mainstream, multi-cultural, basic and luxury all at the same time.

#storytelling #crosscultural #product#development

  • English
  • 12:30 - 1:15
  • Presentation Room

Move Over Millennials, Gen Z is Here – Markerting To a New Generation

20$
Jo-Ann McArthur, President of Nourish Food Marketing, Nourish Food Marketing

Have you finally figured out how to reach millennials? Guess what - there’s another group waiting to take over. Generation Z is the single largest cohort in Canada, and within a few years, they’ll account for 33% of the population. Jo-Ann McArthur, President of Nourish Food Marketing, will get you up to speed on this emerging demographic, the first true digital natives in our society, and how you can reach them where they live.

#foodtech #trends #consumer

  • English
  • 12:30 - 1:15
  • SALON 108

FSMA Red Flags: Common Mistakes at the Border

20$
Bob Bauer, President Association of Food Industries

Through FSMA, FDA has ramped up its inspections of food facilities in other countries, including Canada. Find out the most-cited problems in FDA inspections and learn what your U.S. importers need to have from you to pass their inspections.

#export #compliance #USA

  • English
  • 12:30 - 1:00
  • Central Expert Hub #1649

Plant-based Eating from Soil to Shelf [Panel]

15$
Moderator: Jane Dummer
Dana McCauley, CEO, Blue Unicorn InnovationPatrick Lambert, Innovation Business Partner / Nielsen BASESFranco Naccarato, Program Manager at the Greenbelt Fund

More people are exploring plant-based options. Consumers are becoming adventurous with their palates and are trying savoury umami flavours from plant-based ingredients like mushrooms and seaweed. In 2018 we observed plant-based alternatives to the typical meat-based snacking world of jerky and rinds. Aloe beverages have gone mainstream, so expect to see more plant-based drink innovations in 2019. I’m predicting more “raw” plant-based products for active consumers and overall snacking occasions. Soil health and regenerative agriculture initiatives continue to be in the forefront of the plant-based dietary pattern. Sustainability programs continue to be part of this sector with consumers embracing sustainable sourcing, production, distribution, consumption and disposal. Currently most plant-based foods and beverages are enjoying a healthy halo when the shopper thinks sustainability. Understand from the panelists all the factors driving this trend and why it’s important not to assume all plant-based products are healthy, plus the relevance of eco-friendly agriculture practices with this trend.

#sustainability #healthy #alternatives #consumer

  • English
  • 1:30 - 2:15
  • SALON 108

Artificial Intelligence: Real Impact

20$
Andreas Duess, Partner and Creative Director at Nourish Food Marketing, Nourish Food Marketing

With the rise of AI (in a non-Terminator way) and the mainstreaming of Google Home and Amazon Alexa devices, it’s no longer enough to just be mobile-friendly; you have to be voice search-friendly, too. Andreas Duess, Chief Creative Officer at Nourish Food Marketing leads a discussion and demonstration on how voice-tech is transforming the way we interact with food, and how to get your product name on consumers’ lips - and Search Engine rankings.

#foodtech #brand #ranking

  • English
  • 1:30 - 2:00
  • Central Expert Hub #1649

Buzz Words, Compliance and Regulations for Tea [Panel]

15$
Moderator: Gail Gastelu
Jane Dummer, Principal and founder, Jane Dummer ConsultingCarol Zweep, Manager of Packaging, Food & Label ComplianceBob Bauer, President Association of Food Industries

Panel discussion on what you should know about handling, serving, or selling tea. As a healthy beverage, tea is a product which is constantly on the radar of anyone who cares about making healthy choices for their daily food and beverage consumption. Other than the usual buzz words, like organic and fair trade, what do you need to consider ensuring compliance in not just labeling, but in tea handling as well? And, how does FSMA (United States’ Food Safety Modernization Act) come in to play for tea?

#consumer #marketing #packaging

  • English
  • 2:30 - 3:15
  • SALON 108

A Brand Story – Maximizing the Marketing Potential of Food Packages

20$
Sabrina Falone, Food Writer, Chef and Culinary Consultant

We all know a picture is worth 1000 words but how do you make sure they’re the right words? By strategically utilizing the images on your packaging, to not just highlight the product inside but to also tell your brand’s story, you can touch consumers on at higher level. The setting, colours, textures, layers, lighting and styling of the food in an image all play a role in representing your brand. Today’s consumers often make their buying decisions because a brand’s story aligns with their own personal values. Get an insider’s expertise on how to best style, prop and stage your food product in it’s packaging images to tell a meaningful brand story that will resonate with consumers and help your product make the leap from shelf to cart.

#innovation #branding #packaging

  • English
  • 2:30 - 3:00
  • Central Expert Hub #1649

The Untapped Potential of Private Label in Canada [Panel]

15$
Moderator: Patrick Lambert
Dana McCauley, CEO, Blue Unicorn InnovationBrian Hircock, President at Raining Communications

This panel discusses the current and potential future role of private label in the evolving food industry.

#label #local #marketing

  • English
  • 3:30 - 4:15
  • Presentation Room

Tea as a Speciality, Profitable, and Innovative Beverage

20$
Moderator: Gail Gastelu
Lisa Mac Innis, Director of Product Development at Sensio Inc., Sensio Inc.Birendra Perera, Marketing Director at Mlesna Group, Mlesna GroupShabnam Weber, President at Tea and Herbal Association of Canada, Tea and Herbal Association of Canada

Panel discussion featuring a famous/professional tea taster all the way from Sri Lanka (home to Ceylon tea) and tea industry pros who are accustomed to purchasing, serving, selling, and marketing tea and related products to all types of businesses. Discussion will include how to distinguish quality and consistency through taste and use of different grades of tea. Learn what distinguishes worldwide regional specialties in tea. Learn best practices in using tea as a profit center crossing over from a dessert beverage into cocktails, food pairings, and enticing today’s “foodies” to enjoy something healthier, tastier, and more trending or innovative than other beverages while you enjoy a better profit margin.

#innovation #beverages #taste

  • English
  • 3:30 - 4:15
  • SALON 108

Social Media Marketing Content to Delight the Senses

20$
Sabrina Falone, Food Writer, Chef and Culinary Consultant

A solid social media strategy is key in today’s market but even great content can get lost in all the white noise. The content possibilities truly are endless so it’s key to create quality assets that offer value. Audiences appreciate brands that provide value through education, entertainment and/or inspiration but you need to get consumers stop scrolling. The best approach to grabbing people’s attention on social media is to appeal to as many of the senses as possible. In 2019 brands are striving to create content that will not only appeal to our sense of sight and sound but also to taste, feel and smell. We have not invented smell-o-vision but by integrating some creative elements into traditional content you can stimulate multiple senses and truly captivate consumers. Sabrina will share insights in how to create uniquely stimulating content as well as fundamental tips for creating successful marketing content.

#socialmedia #marketing #consumer

  • English
  • 8:30 - 9:15
  • Presentation Room / MAIN STAGE

Food Retailing: Horizon 2030

20$
Moderator: Solange Ackrill
Sylvain Charlebois, Professor in Food Distribution and Policy at Dalhousie UniversityPaul Uys, Founder of FMG Consulting Inc., FMG Consulting Inc.

From omni-channel impact on bricks vs clicks, artificial intelligence, cannabis, blockchain technologies, shifting consumer shopping habits and the impact on innovation, this session is customized for anyone looking for possible answers to today’s most pressing challenges in the industry. Solange Ackrill from Club Coffee is back moderating this dynamic and open session.

#innovation #retail #consumer

  • English
  • 9:30 - 10:15
  • Presentation Room / MAIN STAGE

How Regulations Affect All Businesses in the Grocery Space

20$
Diane J. Brisebois, President and CEO of Retail Council of Canada (RCC)Marc Fortin, President at RCC-Quebec

Labelling, packaging and advertising regulations - food recalls - consumer advisories for food… That’s a shortlist of issues impacting vendors and grocers in today’s highly regulated and political environments. Adding to the challenge are the voices and views of countless activists, journalists, academics and others who opine on Canadian consumers’ health and wellbeing. Industry leaders from Retail Council of Canada will discuss these trends, their impact on the grocery industry and how these could affect our ability to innovate and better serve consumers in an increasingly competitive and global environment.

#consumer #packaging #innovation

  • English
  • 10:30 - 11:15
  • Presentation Room

The Challenges With The Design Process

20$
Kyle McKinley, Vice-President, Design Solutions at Nielsen

Package design is the marketing lever with the greatest leverage, but smashing successes are hard to come by. In this presentation, you will learn best practices to conduct a package redesign and how consumer research, combined with broad creative exploration, can lead to great returns.

#packaging #marketing

  • English
  • 10:30 - 11:15
  • SALON 108

Incoterms 2010: Negotiating a Competitive Advantage

20$
Ruth Snowden, Executive Director at Canadian International Freight Forwarders Association, CIFFA

Join self-professed Incoterms nerd and expert facilitator Ruth Snowden for a one-hour introductory training workshop on Incoterms® 2010.  At the end of this interactive session Buyers and Sellers will return to the workplace: - Understanding how international traders use Incoterms® 2010 as part of an overall negotiation - Able to identify appropriate Incoterms® 2010 for the movement of their goods - Prepared to put their new found knowledge to practical application

#sales #international #workshop

  • English
  • 10:30 - 11:30
  • Central Expert Hub #1649

Snacking and Mini Meals Innovation [Panel]

15$
Moderator: Jane Dummer
Dana McCauley, CEO, Blue Unicorn InnovationB.K. Sethi, President B.K. Sethi Marketing Ltd Carol Zweep, Manager of Packaging, Food & Label Compliance

There is much innovation going on in the mini meals and snacking category. Consumers are moving away from popping open a bag of cookies or chips to tackle their cravings as small meal occasions increase throughout their day. Also consumers are replacing full size meals with snacks and mini-meals because they are “just too busy and always on the go”. This is creating a demand and trend for manufacturers to take snack ideas and elevated them to delicious, convenient yet nutritious options. Understand from the panelists why it’s important for these snack and mini-meal options to taste great, have all the macronutrients (carbohydrates, fat and protein) found in a full meal and not just a typical carb load we typically associated with snacking. Also, why the single-serve packaging needs to be environmentally friendly.

#innovation #trends #retail #consumer

  • English
  • 11:30 - 12:15
  • Presentation Room

Future Food Focus

20$
Dana McCauley, CEO, Blue Unicorn Innovation

AI. Blockchain. Cellular Agriculture. Virtual reality. We’ve all heard the buzzwords, but how will these and other emerging technologies transform the food system and shape trends in 2020 and beyond? This highly visual presentation showcases early adopters who are experimenting with new technology in real world settings as well as concepts still in the research and development stage that are expected to have disruptive effects. Learn how robotics, machine learning and digital tools are changing how we grow, engineer, harvest, shop, prepare and consume food. Take this opportunity to shift your focus to the future!

#innovation #trends #consumer

  • English
  • 11:30 - 12:15
  • SALON 108

Developing a Trade Strategy and Programs to Assist Foreign Trade

20$
Gwenaele Montagner, Director International Trade TRBOT

The City of Toronto through its partnership with the Toronto Region Board of Trade is offering a number of programs that will assist growing food and beverage manufacturing companies the ability to export their products to foreign markets.  Hear from a representative of the TRBOT just how to access these programs and participate on foreign trade missions targeted for the food and beverage sector.

#export #international #feasability

  • English
  • 11:30 - 12:00
  • Central Expert Hub #1649

Look & Feel [Panel]

15$
Moderator: Brian Hircock
Jean-Sébastien Michel, Owner of Alambika and Distribution JesemiGail Gastelu, Owner/publisher of The Tea House Times and producer of Tea CourseChristine Cheylan, Owner of Château Virant, Olive Oils

When people say they love the look & feel of any product, what do they mean? How can this love be optimized so that food brands can make even stronger connections with consumers? Look & Feel translates to brand aesthetic – a powerful and important aspect of any food product. This panel will discuss the strategies for a successful, ownable and disruptive Look & Feel.

#brand #packaging #optimization

  • English
  • 12:30 - 1:15
  • Presentation Room

Brand Magic

20$
Brian Hircock, President at Raining Communications

During this presentation Brian will discuss an actionable methodology for the optimization of your branding efforts, and who knows… there may even be a little magic.

#innovation #branding

  • English
  • 12:30 - 1:15
  • SALON 108

Building your Restaurant Brand through Blogs – Panel

20$
Moderator: Rosanna Caira
Matt Basile, Creator of Fidel Gastro'sBrigitte Foisy, Vice President Bocuse d'Or CanadaThe Bite Me More Sisters, Authors of Bite Me, Bite Me Too 

This discussion will be focusing on how restaurant operators and  bloggers can create a buzz through social media to fuel more business for operators.   Panelists will look at some practical ideas to create more interest in the brand; the power of photos and the dynamics of social media. If I am a restaurant operator, what should I be focusing on? How much business can it generate? What are some of the challenges/opportunities and what are the pitfalls to avoid. These would be only a few of the questions we would answer.

#brand #socialmedia #content

  • English
  • 1:30 - 2:15
  • Presentation Room

Think Big – Doing Business in Canada

20$
Michel Boucher, Vice President, Industry Engagement at GS1 CanadaMelanie Barlow, Senior Manager, Industry Engagement at GS1 Canada

No matter the size of your business or where you are based, the Canadian market offers unique opportunities as a manufacturer in the grocery and foodservice sector - but it’s not without its challenges. If you’ve ever wondered what Canadian trading partners are looking for or wanted to get tips on growing your business while improving efficiencies, you are not alone. GS1 Canada will answer these questions and more by drawing on real-world experiences and presenting an up-to-date view of the Canadian grocery and foodservice landscape. You will learn how to think big to help your business succeed now and in the future.

#innovation #grocerant #canada

  • English
  • 1:30 - 2:15
  • SALON 108

Cannabis: Insights into the Next Frontier in Food Innovation

20$
Moderator: Mark Juhasz
Sylvain Charlebois, Professor in Food Distribution and Policy at Dalhousie UniversityPierre Killeen, Strategic Business Development at HEXOMichael McKenzie, Director of Seed to SausageTrina Farr, Director, Research & Development at HEXO

With the panel, we will address the following 5 points: 1. What is the unique market opportunity with cannabis-infused edibles and beverages 2. What is leadership and innovation in this emerging sector, case study of Truss (a result of HEXO's partnership with MolsonCoors) 3. What is unique about the consumer journey with edibles distinct from other food and cannabis products 4. What technical elements to food product development do manufacturers need to consider? 5. What are the business development and regulatory considerations that manufacturers need to know about?

#strategy #cannabis #product#developement

  • English
  • 1:30 - 2:00
  • Central Expert Hub #1649

Profitable, Prevailing Pairings [Panel]

15$
Moderator: Gail Gastelu
Jean-Sébastien Michel, Owner of Alambika and Distribution JesemiChristine Cheylan, Owner of Château Virant, Olive Oils

Panel discussion on trending, foodie friendly, pairings for serious business, fun and for profit. Cheese and tea, wine and tea, cocktails with tea, foods paired with tea or as an ingredient, olive oil and tea in soap/beauty products, olive oil in your brewed cuppa; these are not peculiar but profitable and prevailing trends among foodies. Learn what works; differentiate quality ingredients and best pairings for fixed menu items, unique products, or special event promotions.

#trends #foodie #productdevelopment

  • English
  • 2:30 - 3:15
  • SALON 108

The high-value segment no one is talking about: Boomers!

20$
Joshua Levi, Vice President of Business Development

While most companies, particularly CPG companies, focus their attention on younger consumers, they may be overlooking another high-value segment: Boomers. Half of all Canadian households are already over the age of 55 and their numbers expected to swell in the next 10 years. Notably, Boomers are not only growing faster than Millennials; they also have more spending power. But engaging this segment can be challenging. This session, Joshua Levi will explain how CPG companies and grocers can use data and analytics to determine which types of brands will appeal to this demographic and how to translate that information to grocery stores to suit local tastes.

#foodtech #trends #consumer

  • English
  • 2:30 - 3:15
  • Presentation Room

The Evolution of Nutritional Labels – Building Trust and Transparency

20$
Daniel Clark, Senior Manager, Standards, GS1 Canada

We now live in an era of information explosion, where consumers are demanding to know more about what is in the food they are purchasing and where it comes from. Health Canada initiatives, including sodium reduction initiatives across the Canadian food supply and the Healthy Eating Strategy, will benefit from up-to-date data to support actions. In this joint presentation, GS1 Canada and Health Canada will provide insights into building consumer trust through traceability, transparency and recall processes, and you will learn. Presenters will also touch on how initiatives on reformulation, food waste, safety and recall can benefit your business and consumers.

#consumer #trust #readability

  • English
  • 2:30 - 3:00
  • Central Expert Hub #1649

Adapting Your Innovation Strategy to the E-commerce Reality [Panel]

15$
Moderator: Patrick Lambert
Dana McCauley, CEO, Blue Unicorn InnovationBrian Hircock, President at Raining Communications

This panel discusses the myths related to the impact of e-commerce on the innovation process. Do you need a separate strategy for online? Is there such a thing as an "infinite shelf"? Can you use e-commerce to optimize your product?

#innovation #digital #strategy

  • English
  • 8:30 - 9:15
  • Presentation Room / MAIN STAGE

Fighting Factory Food: The Shift to Personal Produce

20$
Moderator: Dushan Batrovic
Jane Dummer, Principal and founder, Jane Dummer ConsultingWayne Roberts, Consultant and speaker on Food, Toronto Food Policy Council

The era of mass produced factory food is facing resistance. Today’s consumers, particularly the younger generation, want a more personal connection to their food. The evidence can be seen in the rapid growth of food gardens, organic buying preferences, the shift to local and farmers markets. Prices are taking a back seat to many other considerations including quality, freshness, nutrition and an overall understanding of where the food is coming from and how it was grown. Food is one of the few universal elements that all humans can relate to. As such, the shift in buying patterns will lead to major changes across society. Democratization of Food will propel regenerative agriculture, which has the potential to reverse climate change. It will lead to better health outcomes and address food poverty. As food sovereignty grows, access to fresh healthy food will improve and dollars will shift toward local communities.

#healthy #trends #consumer

  • English
  • 9:30 - 10:15
  • Presentation Room / MAIN STAGE

Embracing the Revolution: Food Industry Opportunity and Growth in a Plant-Based World

20$
Moderator: Michael Graydon
Beena Goldenberg, Chief Executive Officer at Hain Celestial CanadaSylvain Charlebois, Professor in Food Distribution and Policy at Dalhousie UniversityIan Roberts, Vice President and General Manager at ConAgra Foods Canada

This is a transformative time for the food industry: plant-based food is quickly crossing over into the mainstream. Plant-based meat and dairy alternatives are relevant for all consumers, whether they be vegans, vegetarians or ‘flexitarians’ who enjoy both meat and dairy and plant-based products in their diet. Given the fast-growing popularity of plant-based food, panelists will discuss how the food industry needs to embrace innovation to meet consumer changes and to offer more sustainable eating and drinking products.

#innovation #alternative #trends

  • English
  • 10:30 - 11:15
  • Presentation Room

Emerging European Trends in Packaging

20$
Moderator: Stephen Dean
Rob Sraka, Creative Director at Forthought Design Inc

As one of the world’s largest food trade shows, SIAL Canada is the ideal environment for discovering the latest product and design trends in the CPG industry. Knowing and understanding market trends is essential for staying ahead of changing consumer needs and expectations. In this presentation, we’ll examine overarching shifts in consumer behaviours, innovative products from SIAL Paris 2018, and emerging graphic design trends in packaging as seen on retail shelves.

#consumer #marketing #packaging

  • English
  • 10:30 - 11:15
  • SALON 108

What Every Start-Ups Needs to Know: Product & Process Development

20$
Karen McEachern, Technical Manager, Product and Process Innovation at NSF International

Do you have a new product concept that needs development, or perhaps your current product could be formulated to improve the nutritional profile, extend shelf life, optimize cost or have a clean ingredient label? Product and process development go hand in hand and it is critical to understand how they play an important role in the overall success of your product. NSF will share with you the important aspects to consider when bringing your new product concept to commercial reality.

#startup #R&D #ROI

  • English
  • 10:30 - 11:00
  • Central Expert Hub #1649

Shelf Stable Probiotics & Gut Health [Panel]

15$
Moderator: Jane Dummer
Dana McCauley, CEO, Blue Unicorn InnovationPatrick Lambert, Innovation Business Partner / Nielsen BASESCarol Zweep, Manager of Packaging, Food & Label Compliance

Digestive health spans all age groups across the consumer market. Emerging research on the relationship of digestive health to overall wellness has manufacturers innovating products to meet consumer’s interest in gut health. We hear a lot about how fermented foods and probiotics (good bacteria) can promote digestive and immune health. In the past few years, we have seen a number of new probiotic strains that are making additional shelf-stable applications possible and are starting to appear in granola, oatmeal, nut butters, soups and nutrition bars. Understand from the panelists what are the probiotic next generation and what is the future innovation with these bioactive ingredients.

#health #alternative #innovation

  • English
  • 11:30 - 12:15
  • Presentation Room

Tips and Tools for Launching Successful Local Products into New Markets

20$
Dana McCauley, CEO, Blue Unicorn Innovation

Expanding distribution is an important goal for many successful local brands; however, moving successfully from ‘home town hero’ to ‘new kid on the block’ requires new strategies. This workshop will share tips and tools for creating a winning brand expansion plan. Participants will leave with insights into how to use competitive analysis to refresh and rearticulate their brand’s value proposition and unique selling points so that breaking into new markets is as frictionless as possible.

#brand #local #global

  • English
  • 11:30 - 12:15
  • SALON 108

What Every Start-Ups Needs to Know: Food Safety

20$
Renata McGuire, Associate Manager, Consulting & Technical Services, NSF International

The fastest way to fail with your food start up is to miss out on key food safety ‘must haves’. Are you planning to ship products outside the province? Then you need to know about Safe Foods for Canadians Regulations. Are you planning to have your products listed at a major retailer? Then you need to know about GFSI. Do you plan to avoid having recalls (ever)? Then you need to know about FSQM (Food Safety and Quality Management) systems. If any of the terms used in this abstract are new to you, then you also need to attend this business-critical presentation. This presentation will take you through the key things you need to know so that food safety never becomes a four-letter work and will offer practical tips to make your food safety journey simple and practical.

#startup #export #bestpractices

  • English
  • 12:30 - 1:15
  • Presentation Room

The Role of Consumer Research in Agile Innovation

20$
Patrick Lambert, Innovation Business Partner / Nielsen BASES

84% Of Fast-moving consumer goods professionals say they feel more pressure to bring products to market faster today than they did five to ten years ago. But cutting corners risks the viability of your new product. In this presentation, you will learn about the common misconceptions of "agile" in the FMCG industry, the true meaning of "agile" and how to successfully adapt it to food, and how you can leverage consumer research and predictive analytics to incorporate more agility in your new product development process. 

#foodtech #marketing #consumer

  • English
  • 12:30 - 1:15
  • SALON 108

What Every Start-Ups Needs to Know: Packaging

20$
Carol Zweep, Manager of Packaging, Food & Label Compliance

Packaging is a key influence in your product’s market performance. Appropriate packaging maintains your product’s quality and if well designed, can entice customers to purchase your product. Hear how you can make appropriate packaging choices or select techniques that will maintain or increase your product’s shelf life.

#startup #packaging #consumer

  • English
  • 1:30 - 2:15
  • Presentation Room

Innovation & Opportunity at the Intersection of Cannabis and Food

20$
Adam Miron, Co-founder and Chief Brand Officer HEXO

With Cannabis legalization gaining momentum worldwide and innovation within the industry continuing at warp speed, new areas of opportunity are opening up for different industries, creating exciting new market segments virtually overnight. This landscape of innovation is providing the opportunity for food companies to explore the various benefits of using cannabinoids from the Cannabis plant in their products. But where do you start?

#trends #cannabis #productdevelopment

  • English
  • 1:30 - 2:00
  • Central Expert Hub #1649

Relevantly Speaking [Panel]

15$
Moderator: Brian Hircock
Dana McCauley, CEO, Blue Unicorn InnovationB.K. Sethi, President B.K. Sethi Marketing Ltd Gail Gastelu, Owner/publisher of The Tea House Times and producer of Tea Course

As more food & beverage offerings with new brand-stories become available, how can they develop a meaningful and lasting relationship with consumers? Likewise, how can legacy-brands maintain their relevance to consumers and present product offerings that will get noticed and considered for purchase? The answer is in the question – This panel will discuss the importance of brand-stories – the all-important narrative that connects consumers to great food & beverage products.

#storytelling #marketing #consumer

  • English
  • 1:30 - 2:15
  • SALON 108

What Every Start-Ups Needs to Know: Food & Label Compliance

20$
Erin Taraborrelli, Supervisor, Food and Label Compliance, NSF International

Are you creating a new food product and want to ensure the label is compliant? Learn about our new Canadian nutrition and ingredient labelling regulations, including the new Nutrition Facts Table format, ingredient list changes, and allergen declarations, as well as common claims and the criteria to make these. Understand the resources that are available to you to ensure your Canadian labels are compliant.

#export #label #criteria

  • English
  • 2:30 - 3:15
  • Presentation Room

What Drives Consumer Trust

20$
Scott Boyer, Scott Boyer, EVP & Partner, Brandspark International

Trust is an essential driver of sales and loyalty, yet the mechanics of consumer trust are poorly understood in the new Omni-channel world. Based off a  large-scale conjoint study as well as over 6 years of trust data from BrandSpark’s Most Trusted Awards, BrandSpark International examined the trade-offs that consumers make when assessing whether or not to trust a brand or product. Of particular interest is the interplay between the degree of trust leadership by category, and the rigidity of shopper stubbornness (or shopper willingness to switch from their most trusted brand) within it. The underlying trust dynamics vary significantly by category, which points towards very different marketing strategies being requird. Our presentation will explore: - The surprising relationship between brand longevity and trust - The impact brick and mortar vs. ecommerce distribution can have on building trust with consumers - and adapting marketing strategy to suit category trust dynamics.

#brand #trust #consumer

  • English
  • 2:30 - 3:00
  • Central Expert Hub #1649

Simplicity Becomes Innovative [Panel]

15$
Moderator: Gail Gastelu
Dana McCauley, CEO, Blue Unicorn InnovationBrian Hircock, President at Raining Communications Patrick Lambert, Innovation Business Partner / Nielsen BASES

Panel discussion of the newest, the latest, the leading edge innovations or novelties pertaining to tea for consumption and ease of preparation. What defines an innovative product, design, idea, or process? Is it the product itself? The packaging? The branding and marketing of the product? Or is it something clever, new, fresh, never seen before and innovative? Whether selling it or serving it, is there a formula for success when it comes to everyday products such as tea?

#trends #brand #product#development

2019 Speakers

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Brian Hircock

President at Raining Communications

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Gail Gastelu

Owner/publisher of The Tea House Times and producer of Tea Course

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Dana McCauley

CEO, Blue Unicorn Innovation

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Solange Ackrill

VP, Marketing and Corporate Strategy at CLUB COFFEE L.P.

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Paul Uys

Founder of FMG Consulting Inc.

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Jo-Ann McArthur

President of Nourish Food Marketing

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Andreas Duess

Partner and Creative Director at Nourish Food Marketing

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Salima Jivraj

Managing Director of Multicultural at Nourish Food Marketing

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Carol Zweep

Manager of Packaging, Food & Label Compliance

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Alan Grant

Senior Manager, Consulting & Technical Services at NSF

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Bob Bauer

President Association of Food Industries

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Jane Dummer

Principal and founder, Jane Dummer Consulting

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Ruth Snowden

Executive Director at Canadian International Freight Forwarders Association

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Michel Boucher

Vice President, Industry Engagement at GS1 Canada

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Melanie Barlow

Senior Manager, Industry Engagement at GS1 Canada

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Daniel Clark

Senior Manager, Standards, GS1 Canada

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Patrick Lambert

Innovation Business Partner / Nielsen BASES

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Adam Miron

Co-founder and Chief Brand Officer HEXO

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Kyle McKinley

Vice-President, Design Solutions at Nielsen

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Lisa Mac Innis

Director of Product Development at Sensio Inc.

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Birendra Perera

Marketing Director at Mlesna Group

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Shabnam Weber

President at Tea and Herbal Association of Canada

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Dushan Batrovic

Founder, Seed Voyage

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Karen McEachern

Technical Manager, Product and Process Innovation at NSF International

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Rob Sraka

Creative Director at Forthought Design Inc

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Stephen Dean

Senior Publisher at Canadian Packaging

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Diane J. Brisebois

President and CEO of Retail Council of Canada (RCC)

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Marc Fortin

President at RCC-Quebec

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Jason Berenstein

Partner and CFO District Ventures Capital

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Nicole Gallace

Founder of FoodGrads

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Simon Olivier

Senior Vice President – Strategy & Innovation and PMO at Agropur Dairy Cooperative

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Shayn Diamond

Partner at Whitecap Venture Partners

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Scott Boyer

Scott Boyer, EVP & Partner, Brandspark International

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Omar Subedar

Chief Operations Officer, Halal Monitoring Authority Canada

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Jenny Boudreau

VP Strategic Sourcing - Chefs Plate

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Kevin Andrews

Director, Control Brand Marketing

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Jay Holmes

National Manager for Food Labelling at the Canadian Food Inspection Agency

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Mark Juhasz

Director of Market Insights & Analytics at HEXO Corp

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Michael Graydon

Chief Executive Officer, FCPC

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Ian Roberts

Vice President and General Manager at ConAgra Foods Canada

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Sabrina Falone

Food Writer, Chef and Culinary Consultant

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Joshua Levi

Vice President of Business Development

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Pierre Killeen

Strategic Business Development at HEXO

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Trina Farr

Director, Research & Development at HEXO

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Timothy Kennedy

Executive Director Canadian Aquaculture Industry Alliance (CAIA)

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Tonia Jahshan

Founder of Steeped Tea

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Christy McMullen

Owner, Summerhill Market

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Faye Pang

Head of Restaurant Operations at Uber Eats Canada

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Michael McKenzie

Director of Seed to Sausage

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Sylvain Charlebois

Professor in Food Distribution and Policy at Dalhousie University

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Renata McGuire

Associate Manager, Consulting & Technical Services, NSF International

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Gwenaele Montagner

Director International Trade TRBOT

CONTACT US

Magalie Moreau

Marketing and Communication Director
SIAL Canada

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