Opportunities and Challenges in the growing Ethnic Market
Moderator: B.K. Sethi
Jane Dummer, Directrice et fondatrice, Jane Dummer ConsultingCarol Zweep, Responsable Packaging, Food & Label ComplianceGurth Pretty, Spécialiste des fromages fins et artisanaux, Division du marché, Provigo, Les compagnies Loblaw limitéesBob Bauer, Président de Association of Food Industries
The fast growing ethnic market in Canada presents great opportunities as well as challenges for food marketers. Opportunities in developing new products, adding new consumers and adjusting the product mix offered by the retailers. Challenges include suppliers sourcing, packaging and communication. Indeed new immigrants are more educated, professionals and flexible in adapting to North American tastes compared with first generation of immigrants of eighties.