On Wednesday, October 16, 2019, the SIAL Canada team was pleased to host leaders in the Food Industry for the launch of the 17th Montreal edition. For this special occasion, we decided to throw out the traditional power point and introduced a new approach to communication.

It was first of around the circus theme that the evening was organized.

Why this choice? What is the link between SIAL Canada and a circus company? This is what Xavier Poncin, SIAL Canada’s Executive Director, explained in his welcoming remark. Like a circus troupe, SIAL Canada's team works hard all year round to provide you with a quality show. It takes one week to set up the "tent" which houses- for 3 days only- numerous performances with varied content. After these short few days, we dismantle it all, and we’re on our way to another city to once again enchant people from all over the world.

An attractive program, presented in a new way!

6 stations were located in the beautiful room of the Saint-Paul Hotel on McGill Avenue. Guests, divided into different teams, were invited to wander around the tables, while a burlesque-looking master of ceremonies led the groups. 10 minutes spent at each of the stations allowed you to learn more about SIAL Canada's unique plan, the must-see content offered during the 3 days of the show, the fruitful meetings to be held on site, not to mention the profiles of our visitors! Each of these themes was presented by a member of the SIAL Canada team present to answer the participants' various questions.

Among these 6 stations was also the bar, where everyone was invited to network over a drink and a few bites.

The last stop was a discovery space, where guests were immersed in the heart of a circus show, through virtual reality glasses.

Participants, who, following various exchanges with the SIAL Canada team, were convinced that they would participate, had the opportunity to register directly on site and benefit from promotional offers.

Finally, to close this original evening, the master of ceremonies invited an innocent hand to pick from among the business cards requested at the entrance, which would win the door prize: A pair of tickets to attend the last Cirque du Soleil performance!

The entire SIAL Canada team hopes that you have had a pleasant time with him and that your questions have been answered!

We look forward to meeting you in a few months to present the 17th edition of our beautiful show: SIAL Canada 2020 at the Palais des congrès de Montréal.

There is still time to book your booth! Make it fast, 70% of the surface is already booked.

We look forward to it,

The SIAL Canada team


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