SIAL Innovation acts as a networking springboard to promote your new products to our national and international visitors, retail purchasers from the catering and hotel sector, and to the media.
Click HERE to download the 2012 press book
A jury of experts
Chaired by XTC World Innovation, the jury is made up of food connoisseurs in various and complementary fields of expertise: marketing, communication, nutrition and food industry.
Discover the 2013 jury members
The jury's expertise revolves around the trends tree, a valuable tool in terms of food innovation.
Contest stages
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Step 01 |
Step 02 |
Step 03 |
All participating products are carefully analyzed by an independent selection committee.
Products showing innovative characteristics will be labelled “SIAL Innovation Selection.” |
Selected products are then presented to a jury of independent experts.
This jury determines the 10 “SIAL Innovation Award” according to 4 criteria: market positioning, fabrication process, the recipe and packaging. |
Then the same jury selects amongst the 10 award winners the one who deserves the “SIAL Innovation Grand Award.” |
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14,000 visitors from over 60 countries are expected in 2013. The attendees are national and international buyers from the retail, hotel and catering industries.
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A premium media coverage thanks to our promotional campaigns (1.2 millions emails). In addition to ongoing public relations efforts that have been developed over the years, numerous marketing campaigns are conducted to ensure high visibility for the contest winners and to increase their reputation. These initiatives include press releases, newsletters and partnerships.
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A choice location: the SIAL Innovation space will be at the heart of the show.
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A pathway devoted to selected products
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The listing in the SIAL Innovation Directory
+ The possibility to showcase your innovation in the Trends & Innovations space, visited by +75% of the attendees, and receive a list of those visitors
+ Your choice of exposure options
If your product is a “SIAL Innovation Selection,” you could benefit from a number of ways to get exposure.
Click here to find out what they are (available soon).
For the Grand Prize and the 10 SIAL Innovation awards
A global Tour for the rewarded products in all SIAL events including SIAL Paris, SIAL China, SIAL Brazil and SIAL Middle East!